On the occasion of Cosmetics Europe Week 2017, which took place in Brussels on 13-16 June, Cosmetics Europe, the Personal Care Association revealed the findings of the Consumer Insights study conducted by Third-I as commissioned by Cosmetics Europe among over 4,000 consumers of all ages in ten European countries on how they perceive and use cosmetics and personal care products in their daily lives.
The overwhelming majority of respondents (71%) said cosmetics and personal care products are important or very important to them in their lives. Moreover, recognising good health and personal hygiene as their most important quality of life criteria, consumers made a strong connection between cosmetics and personal care products and improving their quality of life.
“Cosmetics and personal care products improve quality of life - that is what 72% consumers said about products they use. They listed good health and personal hygiene as the most important criteria of quality of life - even above financial stability or a rewarding job”, said Loïc Armand, President of Cosmetics Europe.
Consumer Insights 2017 also supports wider current research that cosmetics and personal care products play an important role in building self-esteem and enhancing social interactions every day. 80% of consumers identified cosmetics and personal care products as important or very important in building up self-esteem.
“With a market value of EUR 77 billion and around two million jobs across the European value chain, cosmetics and personal care industry is an important contributor to Europe’s economy. The European cosmetics market is the largest in the world. But our contribution is not limited to the economy. Our products do matter to European consumers - 71% of consumers surveyed see them as important or very important in their daily lives,” highlighted John Chave, Director General of Cosmetics Europe.
Details of the Consumer Insights 2017 study are available here.
