Follow us twitter facebook
Edition: Global
Click here to subscribe toour free weekly newsletter click here
Industry buzz

Cosmetic samples: Bioplan and Arcade Marketing plan strategic combination

Bioplan and Arcade Marketing, two leading suppliers of sampling solutions for the beauty, fragrance and personal care segments, will combine their respective businesses into a new strategic venture, under which Oaktree, the owner Ileos, Bioplan’s parent company, would retain a 75% ownership interest and KKR and DLJ Merchant Banking, the owners of Arcade, would retain a 25% ownership interest.

According to the release issued by the two companies, the proposed combination is based on the complementary aspects of their businesses. “The new venture’s global sales and manufacturing platform will be uniquely positioned to service its customers with an enhanced products and services portfolio,” they said.

Bioplan will enrich its product portfolio with patented solutions notably using micro encapsulation and other proprietary flat sample technologies. Similarly, Arcade Marketing will also complement its offerings by benefiting from Bioplan’s production capabilities, including vials and sachets. Furthermore, the combined entity will be able to rely on a pooling of research, development and manufacturing capabilities fostering continued innovation in sampling solutions.

The new venture is expected to generate turnover of approximately $450 million on a combined basis.

The parties anticipate entering into a definitive transaction agreement once the works’ council consultation process in France is completed. The transaction will be subject to normal and customary closing conditions and regulatory review and is expected to close by the beginning of the fourth quarter of 2014.

© 2014 - Premium Beauty News - www.premiumbeautynews.com
latest news
Focus
spip-vignette

A new trade show dedicated to clean beauty in London

Dubbed Clean Beauty in London the new trade show intends to gather experts, scientists, suppliers, brands, influencers and journalists under one roof “to build the future of clean beauty.” Taking place on October 12 & 13, 2020 at The Brewery, located at 52 Chiswell Street at the heart of London, the event aims to encourage (...)

read more
job opportunities
Experts’ views
The rise of indie French Touch - Three favorites from the “Made in France” Exhibition

Cosmetics Inspiration & Creation
The rise of indie French Touch - Three favorites from the “Made in France” Exhibition

Who said “Indie” only came from the US? French Beauty brands are blooming with a renewed creativity, disrupting the indie game with the French savoir-faire. Beauty trends and marketing firm Inspiration & Creation has selected their three favorites from the last edition of the ‘Made in France’ show. Vive la Révolution! American indie (...)

read more

Features

We use cookies to give you a better browsing experience. By continuing your visit to this site, you accept the use of cookies. Read more and set cookies
close