Monday 29 September, the Théâtre Marigny, in Paris, hosted the third edition of the European Natural Beauty Awards (ENBA). The event brought together 700 guests from across Europe to celebrate innovation and excellence in the natural beauty segment.
The ceremony, featuring three major distinctions — the Excellence, Industry, and Innovation Awards — celebrated brands and products that embody the guiding principles envisioned by founder Satu Mäkinen: authenticity, transparency, ethics, innovation, excellence, and inclusivity.
This year, the jury, composed of 100 personalities from 35 countries, including industry experts, scientists, beauty journalists, and celebrities, evaluated 1,270 applications. Less than 10% of the submitted products successfully passed the selection and jury evaluation process to scope the coveted award.
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The winners of the European Natural Beauty Awards are:
Industry Awards
– e-commerce of the year: Ruohonjuuri (Finland)
– independent shop of the year: Pur (Finland)
– department store of the year: Printemps (France)
– beauty shop chain of the year: Mademoiselle Bio (France)
– pharmacy of the year: Pharm O’ Naturel (France)
– distributor of the year: Miraz (Finland)
– voice of the year: Katariina Rantanen – Cosmethics (Finland)
Innovation Awards
– sustainability pioneer of the year: Beauty Kitchen (United Kingdom)
– formula innovation of the year: Skin Gym Facial Training Formula Face Serum by Lumi (Estonia)
– packaging innovation of the year: The Deodorant Balm - SC.01 Orange Grove - AKT (United Kingdom)
– new brand of the year: Blank& (Finland)
– innovative natural raw ingredient of the year: Oceanthix LV - Origin by Ocean (Finland)
Media’s Choice Award
Zalina Swiss Organic - Night Goddess - Rich Overnight Repair Balsam with Alpine Rose (Switzerland)
Lifetime Achievement Award
Frantsila (Finland)
Excellence Award
The Excellence Awards recognize products that deliver on their promises, as verified by a panel of European celebrities following 12 weeks of testing. The winners include some of the key natural European brands, such as:
– Lumi Skin Gym Facial Training Formula Face Serum (Estonia)
– Djusie, Citrus Delight Soothing Cleansing Cream (Finland)
– Nobe, Oat Wonder Silky Cleansing Oil (Finland)
– Absolution, La Crème du Temps (France)
– Huygens Paris, Lash & Eyebrow Booster (France)
– Lao Care, Regenerating Hair Cream (France)
– L’Odaïtès, Pleine Lune Cleanser Powder (France)
– MiYé, [MY] Intimate Balancing Moisturizing Gel (France)
– Natessance Stretch Mark Massage Oil (France)
– Morphoderm, Skin Esthetics Face Gold Oil (Germany)
– La Saponaria, Hyaluronic Acid Organic Pure Face Serum (Italy)
and many more…
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Applications for the 2026 edition of the European Natural Beauty Awards are already open, here.
