After two years marked by a pandemic and a succession of unprecedented global lockdowns, the face of the global cosmetics market has dramatically changed.
The increased concern for wellness, health and the protection of the environment has reinforced the craze for natural or organic cosmetics. Concerned about the health of their microbiome (their individual ecosystem), consumers are increasingly interested in fermented beauty.
At the same time, the search for efficiency combined with increased concern for natural resources stimulates biotechnological researches. From the farm to the face or from the lab to the face, two major beauty trends are emerging today, more complementary than opposed!
“Farm-to-face” or “lab-to-face”?