“Cosmetic 360 is an event based on qualitative values: all the companies present come to put forward their competitive advantages and what makes them stand out in terms of innovation,” asserts Franckie Béchereau, Show Manager.
Making an inventory of innovation opportunities
To do this, the event organizers decided to resume the notion of Expert Routes to identify innovation types according to five themes: Tests & Analyses, Packaging & Conditioning, Raw Materials, Formulation & Manufacturing.
“We pride ourselves on offering solutions that have never been presented to the perfume & cosmetics industry. We contacted exhibitors in other business areas like logistics or pharmacy, so our professionals will discover applications for the first time,” Franckie Béchereau promises.
The Startup Zone was quite dynamic last year, so this time it will be located in a larger dedicated room in which young companies will also have a few minutes to introduce themselves to a public of investors and partners. “This show is actually in turmoil, it is turned to new products, so it was logical for us to support startups,” she explains.
This positioning is confirmed by the new area called Solutions Startup, which makes it possible for people with innovative projects set up within a company or not, but who do not come as exhibitors, to introduce themselves in a few minutes to players essential to young structures, like banks, INPI, or BPI… This way, organizers assert a new positioning as ‘startup creators’ in relation to innovation.
There is something else that is new for this edition: the organization of a Hackathon sponsored by LVMH Digital. The event will see teams composed of students from the greatest cosmetics and digital schools compete for the creation of new digital solutions.
Fundamental and scientific research will also be put forward in an innovative way. Two animations are scheduled on issues related to cosmetopoeia and plasma, a cutting-edge scientific project aimed for the development of the first plasma device dedicated to cosmetics applications.
Now, also with a view to match Research & Industry, this year, all conferences in the Research to Practice programme will be presented by a two-person team including a researcher and a manufacturer, whatever the issue at stake.
A qualitative approach
A various offering, meetings and exchanges, an organization to welcome visitors as best as possible… the qualitative aspect prevails to the organizers, as can be seen in their communication and initiatives. “We almost exclusively work on a profile of global top managers, and the show’s trademark is also to gather major contractors, who are deeply involved in our event,” Franckie Béchereau claims.
As a matter of fact, the Chanel, Johnson & Johnson, L’Oréal, LVMH Research, and Shiseido groups have subscribed to Open Innovation this year. This service has always been part of the show: it makes it possible for major brands to select and meet people who have set up innovative global projects and pre-subscribed on a dedicated online platform: 250 projects were submitted this year.
The Greentech-sponsored Business Contact Area will provide a privileged place to exchange for enhanced meetings.
As the showcase for Made in France products and services, this year again, the show will host the WICCS, the international clusters summit on common cosmetics projects, as well as many international delegations from Taiwan, Japan, China, and, for the first time, companies representing South Korea and the United States.
Lastly, the event will be punctuated with the Awards attributed for each Expert Route by a jury of professional press journalists and the Gala dinner organized at the Pavillon Cambon Capucines.