For Mother’s and Father’s Day, Spain’s Puig is celebrating Jean Paul Gaultier fragrances with these two pop-up gift boxes bearing the stamp of Cosfibel’s expertise.
The two versions, for men and women, are conceived in the same manner: each box with its magnetic flap cover is completely wrapped in silver polyester paper using four-color printing to create a carefully balanced chromatic harmony. The silver polyester allows the printed décor to take on all sorts of transparent reflective effects. It also allows the printing of motifs like a silver feather design that appears in the background on the two sides of the box.
Inside, a double plateau presents the pop-up scene. It is glued to the inside of the lid on one side and forms the base of the décor as well as a cover for the compartment in which the products themselves are lodged. Inside, the base is covered to within a centimeter of the edge with a card whose thickness forms a ledge holding this platform in place.
The set is made up of printed parts that are laser cut and laminated using a folding and gluing technique that enhances the relief effect. The shadows and light of the printed silver polyester play on these silhouettes, gears and other motifs including a central logo. A ribbon holds the lid open, while a second allows the user to lift the floor of the décor in order to access the products below.
According to Cosfibel, this original coffret had to put a particularly sophisticated fabrication process in place involving no less than 25 different stages of hand assembly. “The multiple trials and validation stages justified a common quest for perfection and the utter respect of the specifications of the original brief.”