Cosfibel Premium has regularly partnered with Paco Rabanne for promotional events, and is now working with the brand for the launch of Invictus, its latest men’s fragrance
Launched this summer in Europe, Invictus is pursuing its conquest with its introduction in South America at the end of this year. Gifts will be part of the marketing mix to accompany the launch.
For the new men’s fragrance, which evokes athletic power and the strength of victory, Paco Rabanne asked Cosfibel Premium to supply a stopwatch and protective box. Cosfibel Premium came up with a square metal box with rounded edges; the logo appears on the cover within a white and varnished printed frame. Inside, the stopwatch is housed in a thermoformed wedge. Cosfibel Premium also printed the accompanying instruction leaflet.
Cosfibel says other additional items are yet to come.