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Conference to focus on the credibility of natural cosmetics

The third edition of the Natural Cosmetics Conference, that will take place at the Hotel Ellington in Berlin on 24 and 25 September 2013, will focus on the topics of sustainability and value-oriented management. Credibility will be at the core of the two conference days that will focus on how reality and discrepancies are becoming increasingly blurred when sustainability is concerned, how the growing natural cosmetics market is facing the increasing competition with new concepts and how the identity of natural cosmetics can be authentically presented in the future.

Consumers are not willing to make concessions when they use and apply natural cosmetics. They want efficient products with a high tolerance, and in addition, these products should be sustainably produced. This provides an enormous challenge for the natural cosmetics trade. There is a demand not only for R&D to use less raw materials and to conserve resources, but there is a demand for a new direction along the entire value chain,” explain the organisers, who are also convinced that “sustainability is no more a unique subject of natural cosmetics, but present in the entire cosmetics industry.

This year´s two keynote speakers will reflect on this focus topic of credibility with different perspectives:

  • Wolf Lotter, author, journalist and co-founder of the economy magazine Brand Eins, emphasises that authenticity and trust are hard business factors which will be decisive for future success.
  • Prof. Dr. Dr. h.c. Friedrich Glasl, lecturer at the University Salzburg and consultant at Trigon Entwicklungsberatung, focuses on authentic leadership within the framework of his presentation on market efficient company development.

Participants may choose between two focus topics: Panel A covers brands, distribution and retail concepts, Panel B will highlight questions concerning research, development and production. Furthermore, on the day prior to the Conference (September 23, 2.00 - 6.00 p.m.), the organizers are offering a 4-hour “trend tour” in Berlin. Participants may discover innovative shop-concepts for organic cosmetics at various hot spots in the city.

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