Companies & industry
Weleda unveils first comprehensive rebrand in over 100 years
The Swiss-based natural personal care brand has refreshed its identity, reaffirming its Swiss roots and expertise in medicinal plants to...
With L’Entropiste, Bertrand Duchaufour introduces a brand with a daring spirit
The L’Entropiste boutique recently opened its doors in Paris. This 70m² haven, located in the heart of the Marais district, showcases the...
Maison M: three bespoke, AI-based colours in one lipstick
The Maison M lipstick gathers three shades with clean formulas into one case. And they are customised according to the facial features of...
Wuré hybrid skincare for dark skins: a growing success in France and Africa
Launched in 2020, the young French brand Wuré is now one of the rare to offer a clean, natural BB cream in six shades for black and dark...
With Generation, Osmo aims to harness AI to revolutionize perfume development
Osmo, the start-up launched in January 2023 to create new perfume molecules by combining machine learning, data science, neuroscience,...
Aroma-Zone is making waves in France and now eyes expansion in London
The French expert in natural cosmetics and wellness products is experiencing remarkable growth. In 2025, the brand plans to further...
Scent Of Africa continues to expand in Africa and around the world
With a strong presence in several of Africa’s leading markets and a rapidly expanding network of retail partners, Scent Of Africa is...
“AI is changing the way we create,” says Osmo perfumer Christophe Laudamiel
Christophe Laudamiel is now in-house master perfumer at Osmo. Launched in January 2023, the company aims to fuse machine learning,...
A deep dive into the Digital Factory, Givaudan’s digital transformation unit
Last September, Givaudan inaugurated its new Digital Factory in the Saint-Lazare district of Paris. The new site is split into two...
Sabé Masson, the revival of a forerunner of the perfume industry
The pioneer of solid perfumes is back with three new shareholders and a strong concept of alcohol-free ‘skincare fragrances’. Driven by...
