Companies & industry
L’Oréal Brazil deploys digital tools to attract and retain customers
From augmented reality makeup apps to mobile hackathons, the company pushes for digital assets capable of improving the consumer...
Aircos: Objectives exceeded!
It was a year to the day that the leaders of the French firm Aircos, Frederic Lancesseur, CEO, and Thomas Sirot, Sales and Marketing...
“Service is the key point of differentiation in the prestige beauty market,” Chris Good, The Estée Lauder...
The U.K. was the first market entered by The Estée Lauder Companies outside the US, in 1960, and now represents the second largest market...
Columbia Cosmetics increases its production capacity for powders
A great 2014 year for the US company with a staff of about a hundred people, specialized in the complete supply of make-up and skin-care...
Birchbox intends to become the online beauty leader
With its million monthly subscribers in six countries, American company Birchbox is well-known and recognized as the beauty box leader....
Kid’s cosmetics: Toofruit steps up its development
Toofruit is expanding its range with several new references, and in particular food supplements. The French organic certified...
“Whether in Brazil or on other markets, innovation is the key to our success,” Camille Da Rocha, Technature
Technature, a French subcontractor specialized in peel-off masks and face and body cosmetics skincare, provides major salon and spa...
Feelunique speeds up their market conquest in France
Last November, the English leader of cosmetics online stores officially announced they had founded a French branch. Since then, their...
A.S. Watson invests to enhance mobile shopping experience
The A.S. Watson Group continues to invest in digital retail and in strengthening its relation with customers on-line. In 2016 alone, the...
Study finds personal care products industry major contributor to U.S. economy
The personal care industry is one of the most dynamic and innovative industries driving the U.S. economy, says a new study by...
