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Companies & industry

Chromavis Fareva ventures into the blurred lines of makeup and skincare

Chromavis Fareva ventures into the blurred lines of makeup and skincare

At Cosmoprof Worldwide Bologna, the Italian makeup specialist unveiled a series of new products aimed at redefining makeup’s interaction...

Weleda unveils first comprehensive rebrand in over 100 years

Weleda unveils first comprehensive rebrand in over 100 years

The Swiss-based natural personal care brand has refreshed its identity, reaffirming its Swiss roots and expertise in medicinal plants to...

With L'Entropiste, Bertrand Duchaufour introduces a brand with a daring spirit

With L’Entropiste, Bertrand Duchaufour introduces a brand with a daring spirit

The L’Entropiste boutique recently opened its doors in Paris. This 70m² haven, located in the heart of the Marais district, showcases the...

Maison M: three bespoke, AI-based colours in one lipstick

Maison M: three bespoke, AI-based colours in one lipstick

The Maison M lipstick gathers three shades with clean formulas into one case. And they are customised according to the facial features of...

Wuré hybrid skincare for dark skins: a growing success in France and Africa

Wuré hybrid skincare for dark skins: a growing success in France and Africa

Launched in 2020, the young French brand Wuré is now one of the rare to offer a clean, natural BB cream in six shades for black and dark...

With Generation, Osmo aims to harness AI to revolutionize perfume development

With Generation, Osmo aims to harness AI to revolutionize perfume development

Osmo, the start-up launched in January 2023 to create new perfume molecules by combining machine learning, data science, neuroscience,...

Aroma-Zone is making waves in France and now eyes expansion in London

Aroma-Zone is making waves in France and now eyes expansion in London

The French expert in natural cosmetics and wellness products is experiencing remarkable growth. In 2025, the brand plans to further...

Scent Of Africa continues to expand in Africa and around the world

Scent Of Africa continues to expand in Africa and around the world

With a strong presence in several of Africa’s leading markets and a rapidly expanding network of retail partners, Scent Of Africa is...

“AI is changing the way we create,” says Osmo perfumer Christophe Laudamiel

“AI is changing the way we create,” says Osmo perfumer Christophe Laudamiel

Christophe Laudamiel is now in-house master perfumer at Osmo. Launched in January 2023, the company aims to fuse machine learning,...

A deep dive into the Digital Factory, Givaudan's digital transformation unit

A deep dive into the Digital Factory, Givaudan’s digital transformation unit

Last September, Givaudan inaugurated its new Digital Factory in the Saint-Lazare district of Paris. The new site is split into two...

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latest news

The Age of Flow: Five key trends for 2026 and beyond

The Age of Flow: Five key trends for 2026 and beyond

The beauty industry is entering a new phase of transformation - one shaped by constant movement, uncertainty, and acceleration, but also...

Rethinking loose powder: a cleaner, smarter way forward

Rethinking loose powder: a cleaner, smarter way forward

Loose powder has long been a backstage essential and consumer favorite—yet its packaging has remained frustratingly messy, wasteful, and...

Fragrance Innovation - January 2026

Fragrance Innovation - January 2026

Every year in Paris, the Fragrance Innovation Summit brings together from the fine perfumery industry—composition houses, brands,...

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