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Birchbox bases its growth strategy on data

Birchbox bases its growth strategy on data

Birchbox, the global beauty box leader, wants to become a key player in e-commerce through a deep knowledge of consumer needs and an...

"Virtual makeup is also a tool for detecting emerging trends," Sylvain Delteil, Perfect Corp.

"Virtual makeup is also a tool for detecting emerging trends," Sylvain Delteil, Perfect Corp.

YouCam, the applications suite developed by Taiwan’s Perfect Corp, is continuing its global development and is multiplying partnerships...

Kiko Milano celebrates 20 years and adds Brazil to its global expansion strategy

Kiko Milano celebrates 20 years and adds Brazil to its global expansion strategy

In the year Kiko Milano celebrates its 20th anniversary, the Italian makeup chain finally landed in Brazil, with the opening of two...

Digital tools are transforming Marionnaud's business

Digital tools are transforming Marionnaud’s business

Launched three years ago, the digital transformation of the prestige beauty retailer and subsidiary of the A.S. Watson Group, is...

Tradeshows: MakeUp in and Luxe Pack announce partnership

Tradeshows: MakeUp in and Luxe Pack announce partnership

The Infopro Digital group, which organizes the Luxe Pack tradeshows, in in Monaco, New York and Shanghai, has announced the acquisition...

YouCam Apps strengthen their positions in the digital beauty revolution

YouCam Apps strengthen their positions in the digital beauty revolution

With 400 million downloads worldwide and a partnership with Watsons’ flagship store in Shanghai, YouCam augmented reality makeup apps...

Airless Cushion Compacts: Skinlys' new offer

Airless Cushion Compacts: Skinlys’ new offer

Skinlys, the skincare & make-up contract-manufacturing division of Sollice Biotech proposes a new range of specific skincare and...

Full service: The strong ambitions of the Asquan Group!

Full service: The strong ambitions of the Asquan Group!

The second edition of MakeUp in Los Angeles was a perfect opportunity for the Asquan Group to increase its visibility. Yet, its owner,...

Cosmopolitan supports the development of rare perfumes in Brazil

Cosmopolitan supports the development of rare perfumes in Brazil

After opening their own showroom store in Brasilia in June 2015, Cosmopolitan do Brasil, an importer specialized in niche perfumery, has...

“2017 also promises a great speed-up for us” - Xavier Chauvin, Co-founder and CEO of Beauteprivee

“2017 also promises a great speed-up for us” - Xavier Chauvin, Co-founder and CEO of Beauteprivee

Beauteprivee, the French pure player specialized in the event sales of cosmetics and skincare, has just announced a 46% rise of their...

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latest news

The Age of Flow: Five key trends for 2026 and beyond

The Age of Flow: Five key trends for 2026 and beyond

The beauty industry is entering a new phase of transformation - one shaped by constant movement, uncertainty, and acceleration, but also...

Rethinking loose powder: a cleaner, smarter way forward

Rethinking loose powder: a cleaner, smarter way forward

Loose powder has long been a backstage essential and consumer favorite—yet its packaging has remained frustratingly messy, wasteful, and...

Fragrance Innovation - January 2026

Fragrance Innovation - January 2026

Every year in Paris, the Fragrance Innovation Summit brings together from the fine perfumery industry—composition houses, brands,...

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