Companies & industry
Swedish naturalness in the spotlight with L:A Bruket
Cosmetics brand L:A Bruket positioned itself on naturalness and the Swedish spa culture ten years ago. Already an icon in Scandinavia,...
Le Rouge Français launches new lipsticks with refillable bio-based cases
The ambitious concept set up by Élodie Carpentier and husband Salem Ghezaili in 2018, continues to disrupt up the make-up industry. After...
Capsum confirms growth ambitions with new Texas plant
The French cosmetics gem, which has achieved an average annual growth of 50% for the past ten years, working for the most prestigious...
Melvita targets “green moms” to strengthen growth
As clean products are getting ever-more popular, organic cosmetics brand Melvita, the “green heart” of the L’Occitane group since 2008,...
“The niche segment message is confused now,” Luc Gabriel, TDC
Created by Jean-Claude Ellena and Thierry de Bachmakoff in 2000, The Different Company is a pioneer in independent high perfumery. For...
With Bath Blend, The Body Shop is banking on the success of upcycling
By launching this summer a range of bath products made from "second-choice" foodstuff generally not fit for sale, the brand is banking on...
“Clean Beauty has revived nail varnish”, Alexandre Miasnik, Fiabila
Just like the whole cosmetics industry, globally-renowned nail polish specialist Fiabila had to review their procedures to protect their...
Is the cosmetics industry sexist?
Although the market is mostly dedicated to them, although they represent the better part of the industry’s companies’ staff, and although...
“I want to build up the Netflix of Beauty”, Jean-Michel Karam, IEVA
By recently purchasing the L’Atelier du Sourcil network, Jean-Michel Karam provided the 2016 IEVA project with a key element: a...
"Any expectations we had for 2020 had to be reassessed," says Boticário’s VP
Stores were closed for months in many big cities in Latin America and some still are. However, by working intensely on their digital...
