Companies & industry
Why should you create immersive experiences in communication?
With an attention span of only 8 seconds – shorter than a goldfish – the competition to win the battle of attention is tougher. Beyond...
“Luxury hotels contribute to Sothys’ growth”, Christian Mas
An iconic French professional treatment brand for 75 years, Sothys is firmly anchored in its own time with a regional rooting and a...
Proya, one of China’s strongest beauty brands in 2022
It may be because it has been around for almost 20 years, an age considered mature, compared to many young Chinese brands born after...
Cosmoprof Asia is back in Singapore on 16-18 November 2022
Cosmoprof and Cosmopack Asia are returning for their first in-person edition since 2019. The face-to-face event will be held from 16 to...
"Blissim focuses on pleasure rather than price," Quentin Reygrobellet
After seeing its sales soar during the pandemic, the leading independent specialist in online sales and multi-brand beauty boxes in...
Cosnova’s accessible price strategy is attracting more and more people
Celebrating its 20th anniversary this year, Germany-headquartered Cosnova Group is now exporting its products in about 80 countries. With...
Cosmecode provides ideal foundation shade in one click
In just a few seconds, based on a picture, the Cosmecode application defines the shade closest to complexion among all the product ranges...
Armani Beauty partners with Fortnite to bring fragrances in the metaverse
Will we one day be able to wear perfume in the metaverse? It might seem impossible, but that’s not stopping brands from presenting their...
Aroma-Zone opens a new store in Paris and prepares to grow abroad
Aroma-Zone opened its tenth store in France on September 23 at the Forum des Halles in Paris. On this occasion, the brand is launching a...
“Cosmetic 360 offers a unique vision of cosmetics”, Frankie Béchereau
Cosmetic 360 will be back to Paris on October 12-13, 2022. This B2B event with an atypical positioning is aimed to keep promoting 360°...
