Premium Beauty News - Over thirty five years of existence! And still a great family adventure...
Rachel Rendel - This is what makes the strength of the company! A small close-knit and loyal team who has been accompanying me for many years with one and only goal: customer satisfaction! Founded in 1978, we are still today one of the largest private label cosmetic manufacturers in North America. We offer complete custom formulation services as well as a full line of stock color cosmetics and cutting edge skin care products. Our clientele, located worldwide, includes internationally recognized prestigious cosmetic retailers, beauty salons and spas, upscale boutiques, and color and image consultants.
Premium Beauty News - A few words on the company first?
Rachel Rendel - Our 65,000 sq ft (about 6,000 m2), GMP, manufacturing plant is located in San Leandro, California. We use state of the art equipment for liquid and crème-filling, powder pressing, loose powder filling, lipstick molding and tube filling / sealing. Along with our international resources and a wide range of packaging suppliers we can bring virtually any cosmetic concept to fruition. We can listen to private label needs of our customers and we offer numerous services, which include:
Complete Private Label Color Cosmetics/ Skincare lines
Contract Manufacturing and Filling
Custom formula development and Regulatory support
Complete Turnkey solution and access to international packaging sources
Sales and Marketing Support
Quick, Dependable, Personalized Service
High-Quality USA made products
In-House Art Department for custom label
Design and logo development
We accompany our customers at every step of the way to help them achieve their brand’s success! Our services include the research and development of cosmetics, skin, hair, and body care items. Our permanent staff of highly-trained chemists, laboratory technicians, and compounders is always on call, ready to use their years of experience in creating the products. Items brought to us can be closely re-created, or we can create a brand new product to suit the unique needs. We also have access to any specialty ingredient or qualifying factor that the customer requires.
We have the capacity to fill your high-volume orders, with volume discounts readily available, whether foreign or domestic. We can develop products using ingredients that comply with the markets of both EU and Japan. In addition we can provide the export documentation needed to conform to any international government requirements. We also offer timely delivery and work closely with private cargo companies to insure that your products arrive on time to any destination that you require.
Premium Beauty News - You are not only a manufacturer but also, “mostly”, an idea and novelty contributor?
Rachel Rendel - That’s right, and as proof, here is an overview of some of our latest novelties... We have included three new shades in our High Pigment Runway Lips line! It is specially formulated to provide impactful color with a smooth application. It contains a combination of ingredients that provide “staying power” without being sticky.
Our new matte lip color offer lip protection with brilliant color. Mega Matte Lipstick line features bright and bold colors in a very matte, long-lasting formula.
Our new shades must also be tried out! Fuchsia Fever is an alluring shade that is sultry and unique. Mod is a fresh pink for bright, sunny days. These colors are perfect for some summer fun!
Three new Brush-A-Brow colors are also now available! This product is designed to fill in sparse areas and contour the brows to perfection.
Our new product, Lip Crèmes has been specially formulated to provide a hint of color with a light application, or a vibrant pop of color with layered application.
Premium Beauty News - A number of investments are planned this year!
Rachel Rendel - Given the current sustained demand, we have decided to strengthen our population of production equipment, filling lines, powder machines and assembly lines. In addition, we switched to two shifts to guarantee our customers with a timely supply in the best conditions.