Follow us twitter facebook
Edition: Global
Click here to subscribe toour free weekly newsletter click here
Industry buzz

ColourPop makes a colourful entry into the mascara sector

California’s Colourpop Cosmetics is making a bright and beautiful debut into the world of mascara. The LA-based cruelty-free beauty brand is launching seven new ‘BFF’ mascaras, in a range of tones from classic black to royal blue, minty teal and a cool lilac.

The brand first unveiled the black version of the mascara to its 6.9 million followers on Instagram last week, revealing that it had been working on the product for 13 months, and had tried out “over 5000 combinations of brushes and formulas”. Almost immediately, it introduced the rest of the line, which features shade names such as ‘Yellow Goodbye,“”Left on Red“and”Pink Inc."

Colourful mascara has seen something of a revival over the past year, with examples including Crayola’s vivid makeup collection for Asos (featuring a royal blue shade), and Proenza Schouler’s September collaboration with Lancôme, which featured a pink version of the classic beauty product.

Despite building a reputation for affordable, cruelty-free makeup in zingy shade ranges for eyes, lips and face, the launch marks the first-ever mascara release for the LA-based brand, which was founded back in 2014. It comes off the back of a busy 2018, which saw the label collaborate with Disney, the actress and model Karrueche Tran, and influencer Shayla Mitchell.



© 2019 - Premium Beauty News -
latest news

Édition Spéciale by Luxe Pack unveils its program

Édition Spéciale by Luxe Pack, the first exhibition dedicated to environmental-friendly packaging solutions, will be held on June 4 and 5, 2019 at the Carreau du Temple in Paris, France, during the European Sustainable Development Week. With two months left until the event, the organizers have unveiled the main features of the program, (...)

read more
job opportunities
Experts’ views
Radiant skin first thing in the morning

Lipotec - Lubrizol
Radiant skin first thing in the morning

The empowerment of women has made them aware that their freedom has no limits and that they can go as far as they want. They don’t feel like super women capable of doing everything perfectly, they claim imperfection and they elect what to do with their time. Today’s women choose to make the most of their life, without missing any (...)

read more


We use cookies to give you a better browsing experience. By continuing your visit to this site, you accept the use of cookies. Read more and set cookies