California’s Colourpop Cosmetics is making a bright and beautiful debut into the world of mascara. The LA-based cruelty-free beauty brand is launching seven new ‘BFF’ mascaras, in a range of tones from classic black to royal blue, minty teal and a cool lilac.

The brand first unveiled the black version of the mascara to its 6.9 million followers on Instagram last week, revealing that it had been working on the product for 13 months, and had tried out "over 5000 combinations of brushes and formulas". Almost immediately, it introduced the rest of the line, which features shade names such as ‘Yellow Goodbye," "Left on Red" and "Pink Inc."