Follow us twitter facebook
Edition: Global
Click here to subscribe toour free weekly newsletter click here
Industry buzz

Colgate-Palmolive snaps up French skincare brand Filorga

The personal care conglomerate Colgate-Palmolive has added the prestige skincare brand Laboratoires Filorga Cosmétiques (Filorga). The wellness giant purchased the French anti-aging beauty brand for EUR 1.49 billion (approximately USD 1.69 billion), as part of its strategy to expand its skincare business, it has announced.

Oxygen-Glow Super-Perfecting Radiance Cream by Filorga; Filorga is known for its scientific approach to skincare.  (Photo: © Courtesy of Filorga)

Oxygen-Glow Super-Perfecting Radiance Cream by Filorga; Filorga is known for its scientific approach to skincare. (Photo: © Courtesy of Filorga)

Filorga is a strong, premium-priced brand with distinctive positioning that fits well within our long-term personal care growth strategy,” said Noel Wallace, Colgate’s President and CEO, in a statement. “We are excited that this acquisition will add a high-growth, profitable, global skin care asset to the Colgate portfolio with the opportunity to drive continued growth through expanded distribution and awareness.

Founded in France in 1978 by Michel Tordjman, a doctor of aesthetic medicine and a cellular biologist, Filorga is known for its scientific approach to skincare. Today it offers more than 50 premium products to clients in more than 60 countries. Beyond France, the brand enjoys a strong international presence in Italy, Spain and Greater China.

The move signals the latest big skincare addition for Colgate, whose brands include Colgate, Palmolive, elmex, Tom’s of Maine and Sanex. In 2017, the conglomerate purchased PCA Skin, which specializes in medical-grade in-office and take-home skin care products, and EltaMD, which offers sun care products for broad-spectrum, everyday use, dispensed by physicians.

Premium Beauty News with AFP/Relaxnews

© 2019 - Premium Beauty News - www.premiumbeautynews.com
latest news
Focus
MakeUp in newYork hosted more than 3800 visitors, with a growth of 12% of international guests.

MakeUp in New York moves to Javits Center to continue growing

The latest edition of MakeUp in NewYork was a huge success, announced the organisers. Held at the Center415 on 5th Avenue, in Manhattan, on September 11&12, 2019, the two-day B2B event dedicated to the makeup and skincare supply chain welcomed more than 3800 visitors, with a growth of 12% of international guests. Brazil, Canada, (...)

read more
job opportunities
Experts’ views
Victoria's Secret or the failure of a conservative positioning?

Laurence Bacilieri
Victoria’s Secret or the failure of a conservative positioning?

When the Victoria’s Secret show was cancelled it didn’t come as a surprise. In May, it was reported by The New York Times that the show would no longer be broadcast on network television. “We must evolve and change to grow. With that in mind, we have decided to re-think the traditional Victoria’s Secret Fashion Show". From 2001 to 2018, (...)

read more
Webinars
E-shop - latest publications
LuxePack Monaco 2017 - Show Report
30.00 € excl. tax
Regulations on the registration of cosmetic products in China (part2)
95.00 € excl. tax
Regulations on the registration of cosmetic products in China (part1)
135.00 € excl. tax
Go to top ↑

Features

We use cookies to give you a better browsing experience. By continuing your visit to this site, you accept the use of cookies. Read more and set cookies
close