Estée Lauder is taking the Amazon plunge with the debut of Clinique in the U.S. Amazon Premium Beauty store. The skincare brand has been chosen as the first of a select few brands within The Estée Lauder Companies’ portfolio that will expand consumer reach in the U.S. through the e-commerce site.

Within the Clinique brand store in Amazon Premium Beauty, customers will be able to discover, shop, and experience a wide selection of Clinique’s 100% fragrance free skincare, makeup, fragrance, and men’s products. This will include Clinique’s skincare bestsellers. Newly created for the launch is the Clinique Skin Analysis tool. Developed with Clinique’s Guiding Dermatologists, this interactive questionnaire will custom-fit a skincare regimen for Clinique’s consumers, ensuring a simplified and personalized skincare journey, with recommended products available for purchase from the store.

“This new brand experience will complement the high-touch, in-store experience our consumers already receive with our Clinique Consultants in the stores of our long-term retail partners throughout the U.S. Education has always been an integral part of Clinique and we are excited to bring this aspect of our brand to Amazon customers in the U.S.,” said Michelle Freyre, Global Brand President, Clinique.

The Amazon Premium Beauty store offers a selection of big brands and professional beauty products, which are generally sold in luxury retail stores.