Beautylitic, the first BtoB SaaS platform for cosmetics analysis and data analytics, is launching Clear Formula, a service specifically designed for e-commerce sites and brands to enable them to provide their customers with clear and educational information on the composition of products thanks to a unique technology.

The confidence crisis and mistrust that has been affecting the beauty industry for several years undoubtedly originates from the opacity that surrounds the composition of beauty and hygiene products,” analyses Beautylitic in a press release.

Clean Formula enables e-tailers and brands to make all INCI lists of cosmetic products on their website intelligent and informative, automatically and dynamically.

How does it work?

Thanks to a simple API connection - which enables to link e-commerce sites to Beautylitic’s technology - each ingredient of each product’s INCI list is directly deciphered on the concerned site. Consumers just have to click on each ingredient of the list and discover for each of them a short description and its function.

"If all online retailers are legally obliged to provide their customers with the list of ingredients for each product in Europe, this list remains totally incomprehensible to the consumer," explains Candice Colin, CEO of Beautylitic. "Yet, understanding what we consume is the very basis of trust. It therefore seemed urgent to us to allow e-commerce sites and brands to be more proactive in this area because trust and reassurance are indeed one of the drivers of growth.

Clear Formula is available in six different languages: French, English, Italian, Spanish, German and Russian. A Chinese version is currently being developed.

More information at