CK One, Calvin Klein’s iconic fragrance is once again adapting to the taste of the day with an eco-designed version. The CK Everyone Eau de toilette offers a genderless fragrance based on 77% of naturally derived and vegan ingredients. The formula is also designed to be clean, that is to say free from any ingredient considered as toxic to health or the environment.
As far as the packaging is concerned, the CK Everyone bottle and external pack were created from recycled materials. The transparent glass bottle contains 10% of post-consumer recycled (PCR) materials and is recyclable with the removal of the pump and the elastic while the folding carton contains 30% of post-consumer recycled materials.
Material Health Certificate
In support of these eco-design efforts, the Coty group, which owns the Calvin Klein perfumery license, announced that it has achieved a Material Health Certificate at the Silver level from the Cradle to Cradle Products Innovation Institute for CK Everyone Eau de toilette.
According to Coty, the certification indicates that 100% of the chemical substances in CK Everyone Eau de toilette have been assessed and are compliant with the Cradle to Cradle Certified Product Standard material health requirements at the Silver level. “These achievements also serve as the foundation of a material health optimization strategy for further improving the environmental safety of the fragrance over time,” added the group in a statement.
The Cradle to Cradle Certified™ Material Health Certificate is based on the rigorous, globally recognized material health assessment methodology of the Cradle to Cradle Certified Product Standard, one of the world’s leading standards for designing and making products for the circular economy. It provides manufacturers with a means of assessing, optimizing and verifying their product chemistries for safety and the environment.
The evaluation was executed by MBDC, a third-party Cradle to Cradle accredited assessor.
“Achieving a Cradle to Cradle Material Health certificate for CK Everyone Eau de toilette is another positive step in moving the beauty industry towards the universal use of materials that are safe, circular and responsible,” said Dr. Christina Raab, Vice President of Strategy and Development for the Cradle to Cradle Products Innovation Institute.
CK Everyone Eau de toilette is a citrus fragrance, uplifted with zesty organic orange oil, a blue tea accord, and a cedarwood base. The fragrance, which exudes freshness was crafted by master perfumer and creator of the original CK One fragrance, Alberto Morillas.
CK Everyone is available globally in a 50ml, 100ml, and 200ml, Eau de toilette spray.