Pure Trade remains Clarins’ preferred partner for the annual edition of its Advent calendar. In 2022, the French premium skin care brand chose a box-book made of 100% FSC cardboard and paper, consisting of 12 inner drawers. The white silk-screened printed logo and numbers underline the brand’s iconic red.

Since 1996, Pure Trade has been designing high-end packaging, luggage and accessories that highlight the international prestige brands of beauty and cosmetics.

More than 50 internationally renowned brands trust Pure Trade, including: Dior, Guerlain, Givenchy, YSL, Armani, Lancôme, Clarins, Thierry Mugler, Azzaro, Paco Rabanne, Jean Paul Gaultier, Shiseido, Jimmy Choo etc.

Pure Trade relies on the internal expertise of its design office and on the operational excellence of its team and partners supervised by its quality team. Each project is fully managed from the creative offer to the final delivery, integrating upon request a logistics and packing service.

Pure Trade is committed to quality professional and human collaboration with its customers and partners. Its CSR policy highlights its eco-responsible approach: biodiversity protection’s operations in Madagascar, exemplary Carbon Balance, Global Compact membership.

Pure Trade is led by its founder and CEO, Stéfane Ladous, and Virginie Honoré, COO. It employs 65 people in Europe (Paris, London, Barcelona), Asia (Hong Kong, Shenzhen) and North America (New York).