Clariant has chosen Brazil for its first-ever global Competence Center Haircare (gCCH), set to open in the first quarter of 2017. Located in Santo Amaro in Sao Paulo, the new gCCH will strengthen the presence of the specialty chemicals supplier at the heart of the fastest growing hair care market globally and closer to the large customers in the region.
“Currently, 20% of global growth in hair care comes from Brazil. The market is active with high capital spending on hair care products and women having on average eight hair care products in daily use. Brazil stands out for its widespread adoption of hair treatments, with formats such as dry shampoo and hair oil taking hold in the market despite their relatively high price. Brazil also hosts some of the leading research institutes in hair care,” said the company.
The new gCCH will house a team of Clariant hair care professionals, application and formulation labs, and meeting space. The 240sqm premises will provide the in-house capabilities and cutting-edge technical expertise for close cooperation with external experts and a network of local and global partners, universities and institutes. “The gCCH will be a hub for leading global innovation projects that can help formulators address both their own product development needs and the changing hair care trends of consumers,” added Clariant.