Clariant debuted a fresh approach to hair care formulation at in-cosmetics Latin America 2025, held in São Paulo on September 23–24.
Developed by Clariant’s Latin American team, the Hairmonist concept addresses the growing consumer desire for personalized beauty experiences. It enables formulators to develop tailored hair care products that deliver both exceptional performance and environmental responsibility.
At the heart of the Hairmonist concept is Clariant’s comprehensive portfolio of renewable-based ingredients, including: the GlucoTain line of mild surfactants, which offers excellent cleansing properties while maintaining the natural moisture balance of hair and scalp; the Genadvance line, which provides targeted conditioning and protection benefits that can be customized to address specific hair types and concerns, from damage repair to color protection, and Plantasens Olive LD & SP ECO, which serves as natural alternatives to silicones.
"The versatility of these ingredient systems allows especially regional formulators in Latin America to create products for diverse hair types and concerns. Innovative combinations of Aristoflex and Genadvance create unique sensory experiences that enhance the emotional connection between consumers and their hair care routines, transforming daily hair care into moments of wellness," said Luciana Rodrigues, Head of Application Development Personal Care at Clariant, Americas.
"Today’s consumers expect hair care products that are as unique as they are," added Diana Gaitan, Marketing Manager Personal & Home Care at Clariant. "With Hairmonist, we are showcasing how our ingredients can be orchestrated to create personalized formulations that deliver outstanding performance and answer the growing demand for natural beauty solutions. Beyond functionality, this concept embodies our commitment to helping brands design products that forge a deeper emotional connection with consumers."
