At theCosmoprof OnBeauty tradeshow, next 9th and 10th September, in Bologna, Italy, Chromavis will introduce a series of innovation “that go a step beyond naturality.”
The Italian manufacturer of colour cosmetics will showcase a wide package of collections that cover different needs of the market, mainly focused on clean and green formulas, sensorial experiences and key beauty essentials. According to the company, the innovations will include a large array of formulas, including nail polishes, offering high concentrations of natural ingredients (in compliance with the ISO definition), formulated according to Cosmos standards and/or with “excellent Yuka scores.”
In 2020, the Chromavis plant was certified Cosmos and Halal compliant.
However, to go beyond clean and naturality, Chromavis will also introduce collections focusing on make-up products that are seen as “beauty essentials” and “essential tools” with formulas enriched with highly specific actives to become indispensable elements in the daily routine.
The company also announces innovative transforming textures, “from solid to liquid consistencies, plush or ultra-sensorial for a new and exceptional beauty application experience.” Finally, Chromavis also promises “two big innovations in terms of make-up concepts,” with breakthrough product designs, and eco-friendly impact.