The Italian cosmetics manufacturer is presenting its latest line at an exclusive showcase, running September 15–19, 2025, at Chromavis USA’s Fifth Avenue offices in New York. Attendance is by appointment only, offering the opportunity to experience the company’s most recent vision of beauty.
Named Viceversa, the collection celebrates the beauty of duality—two distinct souls transforming tension into harmony.
On one side, The Undetectable Era, will highlight the art of invisibility, with formulas that perfect and enhance while remaining unseen, offering airy textures, seamless coverage, and a new sense of naturalness. On the other, Spellbound, will focus on the magnetic power of excess, where makeup becomes a stage for self-expression, alive with bold colors, striking finishes, and aesthetics that blur the line between theater and fairytale—turning the face into a declaration of identity.
Building on this vision, Chromavis introduces Polish-Me , a nail collection inspired by the gestures of facial beauty rituals and reimagined through the art of manicure. Each product becomes a sensory experience that bridges care and expression, translating the language of makeup into a new code for nails.
“The event provides industry professionals with the opportunity to experience Viceversa firsthand. Chromavis Fareva presents this collection as a forward-looking vision of beauty, emphasizing creativity, performance, and the evolving needs of today’s consumers. As a leader in cosmetic innovation, Chromavis redefines industry standards with a commitment to quality, sustainability, and creativity, inspiring individuals to express their unique beauty stories,” said the company in a release.
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