Maternal health activist and model Christy Turlington Burns is making her return, alongside her husband, director, writer, producer and actor Edward Burns, in the new global advertising campaign for Eternity.
“Together, Christy Turlington who starred in the first Eternity advertising campaign when it debuted in 1988, and Edwards Burns who has appeared next to his wife in the 2014 and 2016 campaigns, bring to life the essence of the Eternity love story with their timeless relationship,” said Calvin Fragrances, a division of Coty Inc.
The iconic couple appears in a new television and print campaign that portrays an enduring love rooted in sensuality, authenticity, spontaneity, and supports the launch of the new Eternity Cologne for him and Eternity Eau Fresh for her Calvin Klein.
The television campaign is captured by filmmaker and photographer Matt Lambert and is a combination of traditional black and white in addition to color shots. This juxtaposition conveys their committed past with the strength of their present relationship. The campaign, a compilation of joyful moments by the ocean, is an homage to their love story and is set to a reimagined cover of the iconic love song ‘Unchained Melody’ by Lykke Li.
Lachlan Bailey photographed the iconic couple in a classic black and white still campaign visual on the beach. Turlington Burns’ hair is effortlessly being swept back by the ocean breeze while Burns adoringly pulls her toward him. The image is just one of many memories in time for the couple, a stolen moment in their endless love story.
Evoking the free-spirited nature of the ocean and the joy of strolling through a beautiful sensual garden, the Eternity line extension inspires spontaneity while celebrating the spirit of eternal love. The enduring legacy of Eternity is playfully reimagined for modern lovers with fresh green ingredients in Eternity Cologne for him Calvin Klein by perfumers Julie Massé, Ralf Schwieger and Véronique Nyberg of Mane and romantic watery florals in Eternity Eau Fresh for her Calvin Klein by perfumers Olivier Gillotin and Sonia Constant of Givaudan.
Eternity Cologne for him and Eternity Eau Fresh for her Calvin Klein are available for sale globally since the beginning of August on a rolling basis.