Christian Louboutin is making a move on the fragrance industry, with the launch of a debut perfume trio. The designer has announced the debut of ’Bikini Questa Sera’, ’Tornade Blonde’ and ’Trouble in Heaven’, set to launch this fall.
"I want you to experience the fragrance in the same way as you experience a piano note being played," explains the famous footwear designer and beauty mogul. "So there is the ’ping’, the first burst of the scent like the striking of the piano key, followed by a beautiful resonance as the note echoes its sound. There is one present moment, and then there is the trace, ’le sillage,’ I think of it as its memory."
Bikini Questa Sera is a sultry and exotic scent featuring jasmine and tuberose, opalescent against the skin. Tornade Blonde references love and adventure, thanks to a rose heart combined with sweet violet and cassis, while Trouble in Heaven is a fiery scent made from a mixture of iris, patchouli and tonka absolut, resonating with the dry heat of oriental amber.
The fragrances come in tactile glass bottles created in conjunction with Heatherwick Studio, designed to capture light, play with transparency and reveal the intense colors associated with each individual scent. "They have a purity of design which appears so simple and yet I would say this simplicity is an indication of the rigor and reflection dedicated to its design," says Louboutin.
Model, actress, film director and philanthropist Elisa Sednaoui has been signed up to front the fragrances, shot by fashion photographer Ali Mahdavi.
Louboutin, known for his blood red stilettoes, first broke into the beauty industry in 2014 with a nail polish collection, but cemented his influence on the market last September when he released a lipstick line that riffed on his iconic red shade, followed by a series of ’Loubilaque’ glosses this summer. The fragrance range confirms the brand’s increasingly strong presence in the beauty industry.
The fragrances will be available mid-September in selected stores and on christianlouboutin.com at a suggested price of EUR 275 (80ml), with fragrances in oil released in November at a suggested price of EUR 320 (30ml).