Louboutin invites New Yorkers to embark on an immersive journey through its Fétiche perfume collection.
Designed by Wild Buzz Agency, the pop-up is located at 21 Spring Street in SoHo, New York City. The event is free and open to the public from Friday, September 12, through Sunday, September 14, 2025.
The Puig Group brand will present its full olfactory collection, featuring Cuir Fétiche, Ambre Fétiche, Ébène Fétiche, Iris Fétiche, and Encens Fétiche, now joined by three new creations: Rose Fétiche, Santal Fétiche, and Lavande Fétiche.
Launched in 2014, the Christian Louboutin Beauty collection has expanded to include fragrances, lipsticks, foundations, eyeshadows, mascaras, pencils and brushes.
Pop-up stores have become instrumental to support the launch and activate sales of fagrance, personal care and make-up products. Whether the aim is to generate social buzz or test a retail strategy, these ephemeral spaces have become an essential part of the marketing and sales strategy of beauty brands.
"We see more and more brands expressing themselves through brand experiences and getting more and more requests. Pop-ups are one aspect of this experience. In fact, we prefer referring to them as a living space dedicated to brands rather than a pop-up," Jules Lacombe, associate director of Wild Buzz Agency, told Premium Beauty News in February.
