Christian Louboutin’s beauty empire is expanding to include eye makeup with a series of four eye products that are set to launch this March.
The range will comprise a "Lash Amplifying Lacquer" mascara designed to offer a luminous effect, a "Luminous Ink Eyeliner" that includes a vivid shade of red, a "Velvet Eye Definer" eyeliner pencil and a "Brow Definer" eyebrow pencil. The mascara and eyeliners will come in shades of black and brown, with the eyeliner pencil also available in teal.
Louboutin, known for his blood red stilettoes, first broke into the beauty industry in 2014 with a nail polish collection, but cemented his influence on the market in 2015 when he released his first lipstick line. A trio of fragrances followed last fall, although the brand has continued to focus on lip colours, and now carries Velvet Matte, Sheer Voile, and Silky Satin finishes, as well as a range of ’Loubilaque’ glosses.
The collection will launch on March 23, priced between US$40 and US$75.