Christian Louboutin’s beauty empire is expanding to include eye makeup with a series of four eye products that are set to launch this March.

The range will comprise a "Lash Amplifying Lacquer" mascara designed to offer a luminous effect, a "Luminous Ink Eyeliner" that includes a vivid shade of red, a "Velvet Eye Definer" eyeliner pencil and a "Brow Definer" eyebrow pencil. The mascara and eyeliners will come in shades of black and brown, with the eyeliner pencil also available in teal.

Christian Louboutin new eyes products collection © Christian...

Christian Louboutin new eyes products collection © Christian Louboutin

Louboutin, known for his blood red stilettoes, first broke into the beauty industry in 2014 with a nail polish collection, but cemented his influence on the market in 2015 when he released his first lipstick line. A trio of fragrances followed last fall, although the brand has continued to focus on lip colours, and now carries Velvet Matte, Sheer Voile, and Silky Satin finishes, as well as a range of ’Loubilaque’ glosses.

Christian Louboutin new eyes products collection © Christian...

Christian Louboutin new eyes products collection © Christian Louboutin

The collection will launch on March 23, priced between US$40 and US$75.