Follow us twitter facebook
Edition: Global
Click here to subscribe toour free weekly newsletter click here
Industry buzz

Christian Dior and AmorePacific to partner in cushion compact technology

Korean cosmetics giant AmorePacific Corporation (Sulwhasoo, LANEIGE, Mamonde, Etude House, IOPE, innisfree, Hera, Annick Goutal, Lolita Lempicka, Happy Bath, …) and Parfums Christian Dior have signed a strategic partnership regarding the use of AmorePacific’s ‘cushion’ technology.

AmorePacific has so far introduced ’cushion’ products under 13 different in-house brands. Photo © AmorePacific

AmorePacific has so far introduced ’cushion’ products under 13 different in-house brands. Photo © AmorePacific

The term “cushion” refers to a makeup compact built with a specially-designed sponge that contains and preserves a makeup liquid (usually a foundation, blended with sunscreens and skincare actives) applied with a dedicated sponge. This innovative combination of an airtight packaging and applicator, allows preserving, transporting, and easily applying liquid foundations. Since its initial launch in 2008 under the IOPE brand, this technology has gained unprecedented popularity around the world, giving birth to the creation of a new make-up category. AmorePacific has so far introduced ’cushion’ products under 13 different in-house brands.

The AmorePacific Group has submitted no less than 143 patent applications over this technology and currently holds 14 registered patents both in South Korea and abroad.

This agreement holds great significance in that our ‘cushion’ technology is appreciated by one of the world’s most respected luxury brand companies and a powerhouse in the global beauty industry,” said Sang-Bae Shim, President of AmorePacific Corporation, adding that the group will continue to invest in developing cutting-edge modern technologies.

Thanks to this agreement, Christian Dior should be able to use AmorePacific’s technology for its own products, in particular with cosmetic formulations adapted to the tastes and needs of European and North American consumers.

© 2015 - Premium Beauty News - www.premiumbeautynews.com
latest news
Focus
MakeUp in newYork hosted more than 3800 visitors, with a growth of 12% of international guests.

MakeUp in New York moves to Javits Center to continue growing

The latest edition of MakeUp in NewYork was a huge success, announced the organisers. Held at the Center415 on 5th Avenue, in Manhattan, on September 11&12, 2019, the two-day B2B event dedicated to the makeup and skincare supply chain welcomed more than 3800 visitors, with a growth of 12% of international guests. Brazil, Canada, (...)

read more
job opportunities
Experts’ views
Victoria's Secret or the failure of a conservative positioning?

Laurence Bacilieri
Victoria’s Secret or the failure of a conservative positioning?

When the Victoria’s Secret show was cancelled it didn’t come as a surprise. In May, it was reported by The New York Times that the show would no longer be broadcast on network television. “We must evolve and change to grow. With that in mind, we have decided to re-think the traditional Victoria’s Secret Fashion Show". From 2001 to 2018, (...)

read more

Features

We use cookies to give you a better browsing experience. By continuing your visit to this site, you accept the use of cookies. Read more and set cookies
close