Follow us twitter facebook
Edition: Global
Click here to subscribe toour free weekly newsletter click here
Industry buzz

Christian Dior and AmorePacific to partner in cushion compact technology

Korean cosmetics giant AmorePacific Corporation (Sulwhasoo, LANEIGE, Mamonde, Etude House, IOPE, innisfree, Hera, Annick Goutal, Lolita Lempicka, Happy Bath, …) and Parfums Christian Dior have signed a strategic partnership regarding the use of AmorePacific’s ‘cushion’ technology.

AmorePacific has so far introduced ’cushion’ products under 13 different in-house brands. Photo © AmorePacific

AmorePacific has so far introduced ’cushion’ products under 13 different in-house brands. Photo © AmorePacific

The term “cushion” refers to a makeup compact built with a specially-designed sponge that contains and preserves a makeup liquid (usually a foundation, blended with sunscreens and skincare actives) applied with a dedicated sponge. This innovative combination of an airtight packaging and applicator, allows preserving, transporting, and easily applying liquid foundations. Since its initial launch in 2008 under the IOPE brand, this technology has gained unprecedented popularity around the world, giving birth to the creation of a new make-up category. AmorePacific has so far introduced ’cushion’ products under 13 different in-house brands.

The AmorePacific Group has submitted no less than 143 patent applications over this technology and currently holds 14 registered patents both in South Korea and abroad.

This agreement holds great significance in that our ‘cushion’ technology is appreciated by one of the world’s most respected luxury brand companies and a powerhouse in the global beauty industry,” said Sang-Bae Shim, President of AmorePacific Corporation, adding that the group will continue to invest in developing cutting-edge modern technologies.

Thanks to this agreement, Christian Dior should be able to use AmorePacific’s technology for its own products, in particular with cosmetic formulations adapted to the tastes and needs of European and North American consumers.

© 2015 - Premium Beauty News - www.premiumbeautynews.com
latest news
Focus
spip-vignette

A new trade show dedicated to clean beauty in London

Dubbed Clean Beauty in London the new trade show intends to gather experts, scientists, suppliers, brands, influencers and journalists under one roof “to build the future of clean beauty.” Taking place on October 12 & 13, 2020 at The Brewery, located at 52 Chiswell Street at the heart of London, the event aims to encourage (...)

read more
job opportunities
Experts’ views
The rise of indie French Touch - Three favorites from the “Made in France” Exhibition

Cosmetics Inspiration & Creation
The rise of indie French Touch - Three favorites from the “Made in France” Exhibition

Who said “Indie” only came from the US? French Beauty brands are blooming with a renewed creativity, disrupting the indie game with the French savoir-faire. Beauty trends and marketing firm Inspiration & Creation has selected their three favorites from the last edition of the ‘Made in France’ show. Vive la Révolution! American indie (...)

read more
Webinars
E-shop - latest publications
Safety of perfumes and cosmetics. Belarus, Kazakhstan and Russia
200.00 € excl. tax
MARKET REPORT : Black & Multi-Hued Beauty Trends
4000.00 € excl. tax
Regulations on the registration of cosmetic products in China (part1)
135.00 € excl. tax
Go to top ↑

Features

We use cookies to give you a better browsing experience. By continuing your visit to this site, you accept the use of cookies. Read more and set cookies
close