With 40,000 sqm, 150 injection moulding machines with a capacity ranging from 50 to 550 tonnes, six bi-injection machines, six blow moulding machines (including four blow-moulding injection and two blow-moulding extrusion machines), a complete workshop for the design of injection tools, the new site, which employs more than 1,000 people is impressive. The Chinese company also took the opportunity to double its lacquering and vacuum metallization capacity, bringing it to over two hundred million pieces a year. Investments also concerned workshops dedicated to finishing operations (hot stamping, screen printing, pad printing, transfer printing...) and the assembly workshop which is home to more than ten lines. This new plant is also very environmentally-friendly since it has, a heat recovery system – using the heat produced by machines – to heat the whole site, a more energy-efficient (by 20%) air conditioning system and an air-treatment system to renew the air in the injection workshop.
Skincare and Make-up strategies
Ying Shuo’s main "customer" market remains packagings intended for skincare and make-up sectors (90% of sales). "We also transform parts for the perfume sector,” explains Arnaud Billon, General Manager of Ying Shuo Europe, “but it’s true that our core target remains skincare and make-up, with, for the latter, a strong presence in make-up cases, lipgloss, mascara, pens, among others. As for the skincare sector, we are also very active in the area of jars and, more generally, in that of thick-walled containers.”
Like a lot of Chinese companies, Ying Shuo exports most of its production (60% of its turnover), with two-thirds for the US market and the remainder, to Europe. "We work with the top 5 global brands," emphasises Arnaud Billon. An international strategy which was strengthened in the past two years with the opening of a subsidiary in Paris and New York, followed by the opening of an office in Tokyo, not to mention two new sales offices in Hong Kong and Canton, combined with a regular attendance to major international trade shows.
