In light of the serious COVID-19 situation in Shanghai, the organizing committee of mainland China’s largest B2B beauty event has decided to postpone this year’s edition for a few months, with the hope the health situation will evolve positively in the city.

Originally scheduled to take place on May 12-14, 2022 at the Shanghai New International Expo Center (SNIEC), the event is rescheduled to December 14-16, 2022, in the same venue.

Digital event to take place in May

However, the organizers have decided to launch an online exhibition at the original dates of the event: May 12-14,2022.

After 3 years of development and improvements on its cloud platform, CBE has amassed a total of 1 million+ active professional buyers in its database. The online exhibition will utilize the WeChat mini app to bring you matchmaking, themed events, virtual conferences, live streaming, and many more activities. This online event will create an efficient and convenient place to seek out business opportunities,” they said.

All exhibitors (about 3,000+ companies) who have a booth at the 27th China Beauty Expo are automatically enrolled in the online exhibition. Signups are also open for other companies wishing to attend the virtual event.