Strand Cosmetics Europe recently launched Charming, a nature-inspired lipstick made of beeswax and vegetable wax with moisturizing properties and offering an ultra-comfortable texture.

It slides and melts onto the lips and covers them with, intensity and shine. The complex of filling spheres including a wheat extract enhances lips’ volume and shade off surface imperfections. Provitamin E provides antioxidant and regenerating properties,” claims the French subcontractor.

Free from any mineral derivative, Charming is easy to apply and glides on effortlessly over lips. Featuring cvering and brilliant properties and offering intense colour, it matches current consumer’s expectations.

Headquartered in the outskirts of Lyon, France, Strand Cosmetics Europe designs, formulates and manufactures made in France high-end skincare and make-up products for beauty brands.

Production is carried out in 4 distinct, modern workshops, in compliance with Good Manufacturing Practices (GMP), by competent and committed personnel. Strand Cosmetics Europe is certified ISO 9001, ISO 14001, OHSAS 18001 and ISO 22716 and has been authorized by the FDA to produce OTC products. The company employs 145 people, including 30 dedicated to R&D, and reported turnover of EUR24.6 million in 2016.