One of the world’s number one makeup artist and founder of the multi award-winning, best-selling and record-breaking makeup and skincare brand, just announced the launch of her first and hotly anticipated flagship North American store at The Grove in Los Angeles, California. Opening this Summer, the launch marks Charlotte’s first standalone store outside of the UK and the Middle East, and will bring her unique, immersive and magical Beauty Wonderland experience to makeup lovers in the U.S. for the very first time. Makeup artist to the stars, Charlotte Tilbury’s prolific career spans over 26 years working on shoots, runways and red carpets with the world’s top celebrities including Penelope Cruz, Kate Moss, Sofia Vergara, Jennifer Aniston, Salma Hayek and many more.
Charlotte’s philosophy of “Give everyone the right make-up, and they can conquer the world!” led the way to creating her easy-to-choose, easy-to-use brand, Charlotte Tilbury Beauty, which launched in 2013. The now world-famous, award-winning makeup, skincare and fragrance hybrid is renowned for bottling the beauty DNA and secrets of supermodels, stars and screen sirens, and sharing them with the world!
“I couldn’t be MORE excited to open my FIRST Beauty Wonderland in the magnificent, magical Los Angeles! As the home of the red carpet, there couldn’t be a more perfect location for my first stand-alone wonderland in North America, it’s like a home away from home for me!! With all of my Beauty Wonderlands I have designed them to completely revolutionize and disrupt the way people shop, they are beauty playgrounds for everyone from 18-80! When you walk through the doors, I want you to feel like you are literally stepping into my world. A world full of beauty zones, from Rock ‘n’ Roll and Hollywood to Fashion and Magic, each created to make you dream and make your beauty dreams come true!! There is something for everyone in this space, you’ll never want to leave!,” said Charlotte Tilbury.
The brand promises the store will offer an immersive and interactive experience, enveloping visitors in Charlotte’s world of makeup magic. Unique features will include multisensory activations, first-of-their-kind elements of retail theatre, beauty educational content, cutting edge digital innovations and services exclusive to the LA market.
World renowned shopping, dining and lifestyle destination, The Grove, serves as a fitting backdrop for Charlotte’s first North American Beauty Wonderland, embodying her passion for creating retail theatre and having hosted the brands’ first ever outdoor beauty festival ‘Makeup Your Destiny’ in 2014.