Chanel is introducing Boy, a new gender-bending fragrance that attempts to do what Chanel’s recent fashions have done — mix the masculine with the feminine to turn traditional gender stereotypes on its head.

Boy by Chanel - Photo: © Chanel

Boy by Chanel - Photo: © Chanel

This will be Olivier Polge’s second fragrance for Chanel’s Les Exclusifs line; Polge says he gained inspiration from Gabrielle Chanel’s lover and muse, Arthur Capel. Polge’s father was Chanel’s in-house fragrance creator from 1978 to 2013 and knew Chapel, whose nickname was Boy.

Boy Chanel, the 17th fragrance in the Les Exclusifs line, is a complex blend of lavender, rose geranium, coumarin, moss, lemon, orange blossom, sandalwood and vanilla. It was launched on the 24th of March at Paris’s Chanel store in the Marais neighbourhood, with 240 stores expected by June.

Boy is Olivier Polge's second fragrance for Chanel's Les Exclusifs line -...

Boy is Olivier Polge’s second fragrance for Chanel’s Les Exclusifs line - Photo: © Chanel

The 75ml bottle will retail for 175 euros, with the 200ml available for 320 euros.