Dubbed Lipscanner, the app allows users to get colour inspiration from their everyday life, or from social media, magazines or items of clothing, to imagine and create their future beauty looks.
In-house colour scanner
All consumers have to do is to scan a colour on an image from a magazine, from social networks, or on the face of a friend, or a piece of clothing or accessory, and the application will instantly offer the product with the closest shade from the Chanel’s range of lipsticks.
Lipscanner’s recognition engine compares the scanned colour with the entire Chanel lip range in real time to find the desired product.
The app is the result of collaboration over several months between Chanel’s Connected Experience Lab (CX Lab) and the brand’s Makeup Creation Studio. It took several months to design an exclusive algorithm and to train it to develop its analytical capacity from tens of thousands of facial images. This machine learning ongoing process will be progressively integrated in future releases of the brand’s lipstick products.
Once the desired colour and texture have been identified, the app’s “Virtual Try On” feature allows consumers to test the Chanel make-up product that was recommended by the app.
Of course, Lipscanner offers to go beyond the virtual make-up experience, with the possibility of transforming the test into reality thanks to a link to the desired shade on chanel.com.
The app is available for free from 22 February 2021 in France, the United States, United Kingdom, Japan, Korea and 15 other countries on the Apple App Store.