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Chanel draws on lip gloss design for portable ‘Coco Mademoiselle Touche de Parfum’

Chanel has transformed its iconic fragrance into a new limited-edition format for spring 2016. “Coco Mademoiselle - Touche de Parfum” is a handy bag-sized solution that offers a way to add a touch of scent anytime, anyplace. It’s due out in March via www.chanel.com or from accredited retailers.

Chanel’s “Touche de Parfum” makes this scent perfectly portable in an all-new way. With a design inspired by a lip gloss, the fragrance dabs onto skin with a sensual and luxurious touch. This new on-the-go perfume comes in a pearly beige suedette pouch and has an applicator for adding a drop of the gel-textured scent to choice points on the body, such as the wrists, neck or décolleté.

The limited edition “Coco Mademoiselle - Touche de Parfum” by Chanel. © Chanel

The limited edition “Coco Mademoiselle - Touche de Parfum” by Chanel. © Chanel

In the wake of the recent launch of J’adore Touche de Parfum by Dior, this new limited edition confirms the interest of fragrance brands for new ways to use perfumes and to apply them on the skin. Actually, brands try to address the consumers’ demand for new and re-enchanted fragrance experiences.

The “Coco Mademoiselle - Touche de Parfum” version has the same key ingredients as the original feminine oriental scent, with notes of orange, jasmine and rose, plus patchouli and vetiver accords.

Keira Knightley is the face of Chanel’s “Coco Mademoiselle” in a campaign shot by Mario Testino. © Mario Testino for Chanel

Keira Knightley is the face of Chanel’s “Coco Mademoiselle” in a campaign shot by Mario Testino. © Mario Testino for Chanel

The limited edition “Coco Mademoiselle - Touche de Parfum” will be available from March 2016, priced EUR80.

V.G. with AFP/Relaxnews

© 2016 - Premium Beauty News - www.premiumbeautynews.com
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