Inspired by Mademoiselle Coco Chanel’s favourite places Les Eaux de Chanel was first introduced in 2018.
Sustainable innovation approach
From the beginning, the range was conceived with sustainability in mind. The brand says its glass bottles are thinner and lighter than traditional perfume bottles, which means a smaller volume of raw materials and optimized transport. Furthermore, the corrugated cardboard that is normally hidden was transformed into clean, simple outer packaging whose lack of lamination or glossy coating makes it easier to recycle.
Since 2021, all of the 125 ml bottles in Les Eaux de Chanel collection are topped with a cap made from plant-based materials developed in partnership with Sulapac. The cap is composed of three layers, made out of 91% bio-based materials obtained from renewable resources and FSC certified wood chips.
The design and aesthetics of the bottle cap were especially important as they had to meet Chanel’s rigorous packaging development standards and “every detail was carefully thought out,” said Sulapac. This includes the sensory nature of the material, its resistance to fluctuations in temperature, the sound the bottle makes when the cap is put on, the grip, and the depth of the satiny matte finish on the iconic double C engraving.
According to Sulapac, the cap is the result of a two-year close collaboration between the two companies and it took no fewer than 48 tries to reach the final product.
Chanel was one of the first companies to invest in the Finnish start-up in 2018. “This first product launch of our collaboration with Chanel, is a remarkable milestone for us. It proves that Sulapac meets the highest quality standards,” stated Suvi Haimi, CEO and Co-founder of Sulapac.