Vasiliki Petrou has been appointed Chairman of the CEW(UK) on the 10th of March for a four-year term of office.
Senior Vice-President of Prestige at Unilever, Vasiliki has some 23 years of personal care and beauty experience both in marketing and general management. Prior to her current role at Unilever, she was Vice-President of New Business Development for Personal Care.
“Along with the Executive and Board of CEW I am delighted to welcome Vasiliki as Chairman of the CEW board. The beauty industry and how we conduct business is changing constantly and the next 4 years of development at CEW are hugely important. I look forward to utilising Vasiliki’s extensive knowledge and expertise and am confident she can help shape future CEW initiatives and growth of the organisation,” said Caroline Neville, President of CEW(UK).
Current CEW Chairman, Roisin Donnelly, Brand Director Northern Europe Procter & Gamble. will be stepping down after 10 years of service on the Board, Executive Board and finally as Chairman. She has been a committed Board member and Chairman, instrumental in the growth and development of CEW(UK) her passion and support have been greatly appreciated throughout the years and the Board of CEW thanks her and wishes her well for the future.