By providing support to people with illnesses, the women of the CEW France demonstrate that: “beauty is not trivial but helps to live better”.
- at 8:30 a.m. a breakfast debate moderated by the journalist Martine Marcowith, during which a plastic surgeon, Dr Jean-Claude Hagège, a rainbowlogist, Philippe Fagot, and a professional make-up artist, Max Herlant, will cross their opinions on the topic: “the standards of beauty, continuity and changes in aesthetic criteria”. 
- at 11:15 a.m. a charity auction to the benefit of the Centres de Beauté CEW of 24 artworks created by students in fine arts with make-up material offered by Faber-Castell Cosmetics, Strand Cosmetics Europe, Farevacolor, ABC Texture and with brushes from DuPont Filaments. An online catalogue of pre-sales is available on the website of MakeUp in Paris. The auctioning will be conducted by Maître Blandine Camper, Auctioneer
In addition, the CEW France will celebrate its 25th anniversary at the Fête des Loges in Saint Germain en Laye, reserved for this purpose on the 1st of July 2011 from 18:30 until 1:30 in the morning, the eve of its official opening. A relaxed garden party “in order to change from the atmosphere of gala dinners and other luxury diners beloved by our profession,” said the association.