Cosmetic Executive Women (CEW) announced the finalists for 2020 Beauty Awards in partnership with Gloss Angeles podcast hosts and beauty journalists, Kirbie Johnson and Sara Tan via livestream. The awards continue to celebrate the most innovative and groundbreaking new products of the year and remain the industry’s highest honor.

Finalists from the 45 categories were selected from more than 1,200 entries, represented by hundreds of brands, and were selected by a vote of CEW members, all of whom are beauty industry professionals. These finalists will be reviewed CEW’s Board of Governors and select industry insiders to vote to determine the winners in each category, which will be revealed November 13 during a virtual Beauty Awards event.

"For nearly three decades, the CEW Beauty Awards continue to be the only beauty awards selected by beauty professionals - those who truly know the best in beauty," said Carlotta Jacobson, President of CEW. "These awards continue to guide consumers as they navigate the beauty space, discovering the most creative and innovative products, demonstrating the ongoing evolution of the industry."

The 2020 Beauty Awards finalists are:

General

CBD Beauty:

 Briogeo Hair Care: B. Well 100mg CBD + Arnica Flower Soothing Skin & Scalp Oil
 First Aid Beauty: Ultra Repair Oat & Hemp Seed Dry Oil
 Josie Maran Cosmetics: Skin Dope Argan Oil + 100 mg CBD
 Kiehl’s: Cannabis Sativa Seed Oil Herbal Concentrate
 Saint Jane Beautty: Luxury Beauty Serum
 St. Ives: Cannabis Sativa (Hemp) Seed Oil & Matcha Body Cream

Mission Based Brand:

 Origins: Origins
 Rahua by Amazon Beauty: Rahua
 Unilever Personal Care NA: Dove
 Urban Hydration: Urban Hydration

Bath and Body category

Prestige:

 Algenist Skincare: GENIUS Liquid Collagen Hand Cream
 First Aid Beauty: KP Bump Eraser Body Scrub with 10% AHA
 Kopari Beauty: Coconut Melt Wipes
 KORRES: Pure Greek Olive Oil Body Elixir
 Moroccanoil: Body Polishing Scrub
 Nécessaire: The Body Lotion

Mass:

 Cake Beauty: The Cake Walk Rich + Reviving Foot Crème
 Cetaphil: Intensive Healing Lotion with Ceramides
 Dove: Lavender & Coconut Milk Whipped Body Cream
 Eucerin: Roughness Relief Cream
 Eucerin: Roughness Relief Cream
 Palmer’s: Natural Vitamin E Concentrated Cream
 SheaMoisture: Purple Rice Water Velvet Skin Body Lotion

Hair category

Hair Tools:

 Amika: High Tide Deep Waver
 Drybar: Baby Brush Crush Heated Straightening Brush
 Drybar: Flat Mate Boar Bristle Brush
 Revlon: Pro Collection Salon Long Lasting 1.25” Titanium Curling Iron
 T3 Micro, Inc.: SinglePass Curl 1"
 Tangle Teezer: The Ultimate Finisher

Hair style/Hair care:

 Aveda: Rinseless Refresh Micellar Hair & Scalp Refresher
 Briogeo Hair Care: Blossom & Bloom Ginseng + Biotin Volumizing Root Powder
 Drybar: Jump Start Quick Dry Blowout Serum
 Living Proof: Perfect hair Day Heat Styling Spray
 My Black is Beautiful: Tangle Slayer Conditioning Cream Type 4
 Oribe Hair Care: Curl Gelée for Shine & Definition

Hair shampoo/Hair conditioner:

 Aveda: Sap Moss Weightless Hydration Shampoo
 Briogeo Hair Care: Be Gentle, Be Kind Banana + Coconut Nourishing Superfood Shampoo
 Living Proof: Perfect hair Day Triple Detox Shampoo
 Oribe Hair Care: Moisture & Control Deep Treatment Masque
 Pantene: Rose Water Sulfate-Free Restoring Moisture Milk

Hair Accessories:

 Hair ADK: Lock Strips
 Hidden Crown Hair: Hair Bungee Ponytail
 invisibobble GmbH: Bunstar
 invisibobble GmbH: Waver
 slip silk pillowcase: Scrunchies
 The Hair Edit: Grecian Garland Headband

Iconic beauty category

Prestige:

bareMinerals: Original Loose Powder Foundation
Clinique: Even Better™ Makeup Broad Spectrum SPF 15
Laura Merier: Tinted Moisturizer Natural Skin Perfector Broad Spectrum SPF 30 Sunscreen
Shiseido Americas: Eyelash Curler

Mass:

Aveeno: Daily Moisturizing Lotion
Bioré: Original Pore Strips
essie: wicked
Neutrogena: Makeup Remover Cleansing Towelettes
Olay: Regenerist Micro Sculpting Cream
Tweezerman: Slant Tweezer

Indie category

Indie makeup:

 Beauty by Popsugar: Sweet STX Glossy Lip Color
 Glamsquad: Morning Glow Radiant Face Primer
 Huda Beauty: Mercury Retrograde
 Kosas: 10-Second Eyeshadow
 lilah b.: Lovingly LipTM Tinted Lip Oil
 Patrick Ta Beauty: Major Glow Highlighting Mist

Indie hair:

 Briogeo Hair Care: Color Me Brilliant mushroom + bamboo color protect primer
 ColorProof Color Care Authority: SuperSheer Clean Shampoo
 Prose: Hair Oil
 Seen Hair Care: Skin-Caring Blow-Out Creme
 Vegamour: GRO+ Advanced Hair Serum
 Virtue Labs: Healing Oil

Indie brand:

 Deciem: The Ordinary
 Victoria Beckham Beauty

Indie skin care:

 FaceGym: Spirulina Training Stick
 Farmacy Beauty: Very Cherry Bright 15% Clean Vitamin C Serum with Acerola Cherry
 Glossier Inc. Futuredew
 Summer Fridays: CC Me
 Youth To The People: Superberry Hydrate and Glow Dream Mask

Make-up category

Face product (prestige):

 bareMinerals: Complexion Rescue Hydrating Foundation Stick SPF 25
 Clinique: Even Better Refresh Hydrating and Repairing Makeup
 Estée Lauder: Double Wear Radiant Concealer
 Laura Mercier: Flawless Lumière Radiance-Perfecting Foundation
 Shiseido Americas: Synchro Skin Self-Refreshing Foundation
 Shiseido Americas: Synchro Skin Self-Refreshing Foundation
 Too Faced Cosmetics: Born This Way Super Coverage Concealer

Face product (mass):

 Burt’s Bees: Goodness Glows Tinted Moisturizer
 Covergirl: TruBlend Undercover Concealer
 e.l.f. cosmetics: 16 Hr Camo Concealer
 Flower Beauty: Seal the Deal Luminizing Setting Spray
 Neutrogena: Hydro Boost Illuminator
 Ulta Beauty: Youthful Glow Primer

Lip product (prestige):

 Becca Cosmetics: Ultimate Lipstick Love
 Bobbi Brown Cosmetics: Crushed Liquid Lip
 Buxom Cosmetics: Full Force Plumping Lipstick
 Clinique: Even Better Pop Lip Colour Foundation
 Estée Lauder: Pure Color Envy Kissable Lip Shine in Rebellious Rose

Lip product (mass):

 Burt’s Bees: Matte Sticks
 Covergirl: Exhibitionist 24HR Ultra Matte Lipstick
 eos: Tinted Shea Lip Balm: Super Cashmere
 Maybelline New York: SuperStay Ink Crayon
 Neutrogena: Hydro Boost Illuminator
 Neutrogena: Sheer Smooch Lip Oil

Eye product (prestige):

 Benefit Cosmetics: Brow Styler
 Dior Beauty: Diorshow Pump ’N’ Volume HD Mascara
 Glossier Inc.: Brow Flick
 IT Cosmetics: Lash Blowout Salon Volume Lift Mascara
 Laura Mercier: Caviar Stick Eye Colour Chrome
 Too Face Cosmetics: Damn Girl! Mascara

Eye product (mass):

 Covergirl: Exhibitionist Uncensored Mascara
 e.l.f. cosmetics: Wow Brow Gel
 L’Oréal Paris: Infallible Flash Cat Eye Waterproof Brush Tip Liquid Eyeliner
 Neutrogena: Precision Liquid Eyeliner
 Pacifica Beauty: Highest Lash Chronic Volume Mascara
 Physicians Formula: Eye Booster Waterproof Ultra Fine Liquid Eyeliner
 Revlon: So Fierce Vinyl Eyeliner

Makeup tools:

 beautybl­ender: BIG BOSS Powder Brush and Cooling Roller
 beautybl­ender: Shadeshifter Wave
 KKW Beauty: The Body Brush
 Shiseido Americas: Hanatsubaki Hake Polishing Face Brush
 simplehuman: sensor mirror hi-fi
 Sonia Kashuk: Essential Collection Complete Makeup Brush Set

Men’s grooming category

 18.21 Man Made: Wash in Spiced Vanilla Wash
 Armani Men: Moisturizer Face and Eyes
 Dove: Men+Care­+Active+Fresh Body and Face Wash
 Goodfellow & Co: No.05 Kelp + Sea Mineral Face Lotion
 Lab Series Skincare for Men: Age Rescue Face Lotion
 Old Spice: Moisturize with Shea Butter Body Wash

Nail category

 10+ Free Chemistry: Clean Nail Color
 butter London: Nail Scrubbers
 essie: air dry
 Kiss Products, Inc.: imPRESS Press-On Manicure
 Paintbox: Like Spice Nail Lacquer
 Sally Hansen: Good. Kind. Pure

Scent category

Woman’s scent (mass):

 Adidas: sport UNLSH
 Bath & Body Works: Gingham Eau De Parfum
 EO Products: Love & Flowers Jasmine Sambac Essential Oil Perfume
 Paris Hilton Fragrances: Electrify
 Wild Spirit Fragrances: Rosy Glow Atomizer

Woman’s scent (prestige):

 Aerin: Aegea Blossom Eau de Parfum
 Dior Beauty: JOY Eau de Parfum Intense
 Dolce & Gabban: The Only One
 Donna Karan: Cashmere Mist The Mist
 Michael Kors: Wonderlust Sublime Eau de Parfum
 Tiffany Fragrances: Tiffany & Love Eau de Parfum for Her

Unisex fragrance :

 Creed Strategic Imaging: Aventus Cologne
 diptyque: Eau de Minthé Eau de Parfum
 Gucci Fragrances: Mémoire d’une Odeur
 Kilian: FUN THINGS ALWAYS HAPPEN AFTER SUNSET
 Maison Margiela Replica: Whispers in the Library
 Nars Cosmetics: Audacious Fragrance

Men’s scent

 Dior Beauty: Sauvage Parfum
 Dolce & Gabbana: K
 Dolce & Gabban: The Only One
 Ermenegildo Zegna: Zegna Essenze Italian Bergamot
 John Varvatos: JVxNJ Silver Edition
 Molton Brown: Re-charge Black Pepper Eau de Parfum
 Ralph Lauren Fragrances: Polo Blue Gold Blend

Skin care category

Lip treatment:

 Aquaphor: Lip Repair Stick
 ChapStick: Total Hydration Essential Oils
 eos: Super Soft Shea Lip Balm: Strawberry Peach
 Estée Lauder: Pure Color Envy Lip Repair Potion
 Fresh: Sugar Mint Rush Freshening Lip Treatment

Moisturizer mass (face):

 Aveeno: Clear Complexion Sheer Daily Moisturizer SPF 30
 Burt’s Bees: Renewal Firming Moisturizing Cream
 Honest Beauty: Hydrogel Cream
 Neutrogena: Bright Boost Gel Cream
 Olay: Retinol24 Night Moisturizer
 Pixi Beauty Inc.: On-the-Glow

Sun Product:

 Aveeno: Positively Mineral Sensitive Skin Face Milk Sunscreen SPF 40+
 Coola: Full Spectrum 360° Mineral Sun Silk Crème Organic Sunscreen SPF 30
 Coppertone: Glow
 Lancôme: UV Expert Aquagel Defense SPF 50
 Supergoop!: Poof Part Powder SPF 45

Cleanser and scrub:

 bareMinerals: Poreless Clay Cleanser
 Caudalie: Vinopure Pore Purifying Gel Cleanser
 Drunk Elephant: Slaai Makeup Melting Butter Cleanser
 Fresh: Sugar Strawberry Exfoliating Face Wash
 goop: Goopglow Microderm Instant Glow Exfoliator
 Olay: Scrubs Pore Perfecting Face Scrub With Vitamin C & Dragon Fruit

Moisturizer prestige (face):

 bareMinerals: Poreless Oil Free Face Moisturizer
 Clinique: Smart Clinical MD Multi-Dimensional Age Transformer Duo Resculpt + Revolumize
 Drunk Elephant: Lala Retro Whipped Cream with Ceramides
 La Mer: The Neck and Décolleté Concentrate
 Shiseido Americas: Benefiance Wrinkle Smoothing Eye Cream
 Supergoop!: Superscreen

Anti-aging (prestige):

 Dior Beauty: Capture Youth Intense Rescue Age-Delay Revitalizing Oil-Serum
 Drunk Elephant: A-Passioni Retinol Cream
 Estée Lauder: Advanced Night Repair Intense Reset Concentrate
 Glow Recipe: Pineapple-C Bright Serum
 La Mer: The Concentrate
 Philosophy: ultimate miracle worker fix facial serum roller uplift & firm

Anti-aging (mass):

 Burt’s Bees: Renewal Intensive Firming Serum
 L’Oréal Paris: Revitalift Derm Intensives 1-% Pure Glycolic Acid Serum
 Neutrogena: Bright Boost Illuminating Serum
 No7: Laboratories Firming Booster Serum
 Olay: Regenerist Retinol24 Night Serum
 Vichy Laboratoires: LiftActiv Peptide-C Anti-Aging Ampoules

Skin care tools:

 Clarisonic: Sonic Exfoliator
 Foreo: Luna 3
 La Roche-Posay: My Skin Track PoreScan
 NuFACE: Fix Line Smoothing Device
 Rodan + Fields: Pore Cleansing MD System
 Tweezerman: Clear Skin Microderm Tool

Eye treatment:

 Clinique: Moisture Surge Eye 96-Hour Hydro-Filler Concentrate
 First Aid Beauty: FAB Skin Lab Retinol Eye Cream with Triple Hyaluronic Acid
 Fresh: Black Tea Firming Eye Serum
 Glamglow: Brighteyes Illuminating Anti Fatigue Eye Treatment
 Glow Recipe: Avocado Melt Retinol Eye Sleeping Mask
 Shiseido Americas: Benefiance Wrinkle Soothing Eye Cream

Acne treatment:

 Differin: Differin Dark Spot Correcting Serum
 La Roche-Posay: Effaclar Adapalene Gel 0.1% Acne Treatment
 Murad: InvisiScar Resurfacing Treatment
 Rodan + Fields: Spotless Acne Clearing Treatment
 Rodan + Fields: Unblemish Dual Intensive Acne Treatment
 Sephora Collection: Glow Peel Pads
 TULA Probiotic Skincare

Face masks:

 First Aid Beauty: FAB Pharma Arnica Relief & Rescue Mask
 Fresh: Rose Deep Hydration Sleeping Mask
 Glamglow: Youthmud Glow Stimulating Treatment
 Glow Recipe: Avocado Melt Retinol Sleeping Mask
 Kiehl’s: Avocado Nourishing Hydrating Mask
 Summer Fridays: R+R Mask

Ingredients and formulation supplier

 Ashland Inc.: mineral-based sun stick SPF 50
 BASF Corporation: Rambuvital - Organic rambutan fruit seed extract protects scalp and hair
 Cargill Beauty: FiberDesign Sensation
 Croda Inc: Solaveil XTP-2
 Elementis Speciality: Bentone Luxe Natural Formulation Enabler
 Grant Industries Inc.: Gransense TC-8X

Sustainability excellence

 Aether Beauty
 Klorane
 Korres

Wellness category

Aromatherapy:

 Aromatherapy Associates: Deep Relax Sleep Mist
 Bath & Body Works: Aromatherapy Stress Relief Eucalyptus & Spearmint Moisturizing Body Wash
 Cannafloria Essentials: Be Clear Inhalation Pouch
 Helias Oils: Energy Essential Oil Blend
 This Work Products Ltd: Morning Expert Wake Up Drops
 Ulta Beauty: Essential Oil Goodnight, Sleep Tight

Beauty Wellness Supplements:

 Briogeo Hair Care: B. Well Vegan Omega 3, 6, 9 + Biotin Supplements for Healthy Hair
 Hum Nutrition Inc.: Skin Heroes Pre + Probiotic
 Juice Beauty: Prebiotix Antioxidant Beauty Boost
 Klorane: KERATINcaps Hair and Nails Dietary Supplement
 Moon Juice: SuperHair
 Pacifica Beauty: #No Filter Beauty Gummies

Sexual Wellness Product:

 Coconu: Oil-Based Lubricangt
 Kopari Beauty: Love Melt
 Mustela: Nursing Comfort Balm
 Nécessaire: The Sex Gel
 Rosebud Woman: Honor Everyday Balm

Rising influencers

 Julia Havens @jujhavens
 Rahel Brhane @rahelbrhane_
 Kam @kameronlester
 Ohuprettythings @ohuprettythings
 Whitney Madueke @whitneymadueke
 Marylia Scott @maryliascott

The 2020 CEW Beauty Awards are sponsored by Firmenich, QVC, Arcade Beauty, Voyant Beauty, Beauty Inc, Financo, CVS Pharmacy, Satisfyer, YouCam Makeup, RPG, Sheencolor USA, Nielsen, Anisa Beauty, Rpr Marketing Communications, MaCher, Cosmoprof North America, NYSCC, P&G Beauty, Johnson & Johnson, Unilever, Consultancy Media, Suite K, PIMS, WWD, Preen.Me, NPD Group and Ernst & Young.