Cosmetic Executive Women (CEW) announced the finalists for 2020 Beauty Awards in partnership with Gloss Angeles podcast hosts and beauty journalists, Kirbie Johnson and Sara Tan via livestream. The awards continue to celebrate the most innovative and groundbreaking new products of the year and remain the industry’s highest honor.

Finalists from the 45 categories were selected from more than 1,200 entries, represented by hundreds of brands, and were selected by a vote of CEW members, all of whom are beauty industry professionals. These finalists will be reviewed CEW’s Board of Governors and select industry insiders to vote to determine the winners in each category, which will be revealed November 13 during a virtual Beauty Awards event.

"For nearly three decades, the CEW Beauty Awards continue to be the only beauty awards selected by beauty professionals - those who truly know the best in beauty," said Carlotta Jacobson, President of CEW. "These awards continue to guide consumers as they navigate the beauty space, discovering the most creative and innovative products, demonstrating the ongoing evolution of the industry."

The 2020 Beauty Awards finalists are:


CBD Beauty:

- Briogeo Hair Care: B. Well 100mg CBD + Arnica Flower Soothing Skin & Scalp Oil
- First Aid Beauty: Ultra Repair Oat & Hemp Seed Dry Oil
- Josie Maran Cosmetics: Skin Dope Argan Oil + 100 mg CBD
- Kiehl’s: Cannabis Sativa Seed Oil Herbal Concentrate
- Saint Jane Beautty: Luxury Beauty Serum
- St. Ives: Cannabis Sativa (Hemp) Seed Oil & Matcha Body Cream

Mission Based Brand:

- Origins: Origins
- Rahua by Amazon Beauty: Rahua
- Unilever Personal Care NA: Dove
- Urban Hydration: Urban Hydration

Bath and Body category


- Algenist Skincare: GENIUS Liquid Collagen Hand Cream
- First Aid Beauty: KP Bump Eraser Body Scrub with 10% AHA
- Kopari Beauty: Coconut Melt Wipes
- KORRES: Pure Greek Olive Oil Body Elixir
- Moroccanoil: Body Polishing Scrub
- Nécessaire: The Body Lotion


- Cake Beauty: The Cake Walk Rich + Reviving Foot Crème
- Cetaphil: Intensive Healing Lotion with Ceramides
- Dove: Lavender & Coconut Milk Whipped Body Cream
- Eucerin: Roughness Relief Cream
- Eucerin: Roughness Relief Cream
- Palmer’s: Natural Vitamin E Concentrated Cream
- SheaMoisture: Purple Rice Water Velvet Skin Body Lotion

Hair category

Hair Tools:

- Amika: High Tide Deep Waver
- Drybar: Baby Brush Crush Heated Straightening Brush
- Drybar: Flat Mate Boar Bristle Brush
- Revlon: Pro Collection Salon Long Lasting 1.25” Titanium Curling Iron
- T3 Micro, Inc.: SinglePass Curl 1"
- Tangle Teezer: The Ultimate Finisher

Hair style/Hair care:

- Aveda: Rinseless Refresh Micellar Hair & Scalp Refresher
- Briogeo Hair Care: Blossom & Bloom Ginseng + Biotin Volumizing Root Powder
- Drybar: Jump Start Quick Dry Blowout Serum
- Living Proof: Perfect hair Day Heat Styling Spray
- My Black is Beautiful: Tangle Slayer Conditioning Cream Type 4
- Oribe Hair Care: Curl Gelée for Shine & Definition

Hair shampoo/Hair conditioner:

- Aveda: Sap Moss Weightless Hydration Shampoo
- Briogeo Hair Care: Be Gentle, Be Kind Banana + Coconut Nourishing Superfood Shampoo
- Living Proof: Perfect hair Day Triple Detox Shampoo
- Oribe Hair Care: Moisture & Control Deep Treatment Masque
- Pantene: Rose Water Sulfate-Free Restoring Moisture Milk

Hair Accessories:

- Hair ADK: Lock Strips
- Hidden Crown Hair: Hair Bungee Ponytail
- invisibobble GmbH: Bunstar
- invisibobble GmbH: Waver
- slip silk pillowcase: Scrunchies
- The Hair Edit: Grecian Garland Headband

Iconic beauty category


bareMinerals: Original Loose Powder Foundation
Clinique: Even Better™ Makeup Broad Spectrum SPF 15
Laura Merier: Tinted Moisturizer Natural Skin Perfector Broad Spectrum SPF 30 Sunscreen
Shiseido Americas: Eyelash Curler


Aveeno: Daily Moisturizing Lotion
Bioré: Original Pore Strips
essie: wicked
Neutrogena: Makeup Remover Cleansing Towelettes
Olay: Regenerist Micro Sculpting Cream
Tweezerman: Slant Tweezer

Indie category

Indie makeup:

- Beauty by Popsugar: Sweet STX Glossy Lip Color
- Glamsquad: Morning Glow Radiant Face Primer
- Huda Beauty: Mercury Retrograde
- Kosas: 10-Second Eyeshadow
- lilah b.: Lovingly LipTM Tinted Lip Oil
- Patrick Ta Beauty: Major Glow Highlighting Mist

Indie hair:

- Briogeo Hair Care: Color Me Brilliant mushroom + bamboo color protect primer
- ColorProof Color Care Authority: SuperSheer Clean Shampoo
- Prose: Hair Oil
- Seen Hair Care: Skin-Caring Blow-Out Creme
- Vegamour: GRO+ Advanced Hair Serum
- Virtue Labs: Healing Oil

Indie brand:

- Deciem: The Ordinary
- Victoria Beckham Beauty

Indie skin care:

- FaceGym: Spirulina Training Stick
- Farmacy Beauty: Very Cherry Bright 15% Clean Vitamin C Serum with Acerola Cherry
- Glossier Inc. Futuredew
- Summer Fridays: CC Me
- Youth To The People: Superberry Hydrate and Glow Dream Mask

Make-up category

Face product (prestige):

- bareMinerals: Complexion Rescue Hydrating Foundation Stick SPF 25
- Clinique: Even Better Refresh Hydrating and Repairing Makeup
- Estée Lauder: Double Wear Radiant Concealer
- Laura Mercier: Flawless Lumière Radiance-Perfecting Foundation
- Shiseido Americas: Synchro Skin Self-Refreshing Foundation
- Shiseido Americas: Synchro Skin Self-Refreshing Foundation
- Too Faced Cosmetics: Born This Way Super Coverage Concealer

Face product (mass):

- Burt’s Bees: Goodness Glows Tinted Moisturizer
- Covergirl: TruBlend Undercover Concealer
- e.l.f. cosmetics: 16 Hr Camo Concealer
- Flower Beauty: Seal the Deal Luminizing Setting Spray
- Neutrogena: Hydro Boost Illuminator
- Ulta Beauty: Youthful Glow Primer

Lip product (prestige):

- Becca Cosmetics: Ultimate Lipstick Love
- Bobbi Brown Cosmetics: Crushed Liquid Lip
- Buxom Cosmetics: Full Force Plumping Lipstick
- Clinique: Even Better Pop Lip Colour Foundation
- Estée Lauder: Pure Color Envy Kissable Lip Shine in Rebellious Rose

Lip product (mass):

- Burt’s Bees: Matte Sticks
- Covergirl: Exhibitionist 24HR Ultra Matte Lipstick
- eos: Tinted Shea Lip Balm: Super Cashmere
- Maybelline New York: SuperStay Ink Crayon
- Neutrogena: Hydro Boost Illuminator
- Neutrogena: Sheer Smooch Lip Oil

Eye product (prestige):

- Benefit Cosmetics: Brow Styler
- Dior Beauty: Diorshow Pump ’N’ Volume HD Mascara
- Glossier Inc.: Brow Flick
- IT Cosmetics: Lash Blowout Salon Volume Lift Mascara
- Laura Mercier: Caviar Stick Eye Colour Chrome
- Too Face Cosmetics: Damn Girl! Mascara

Eye product (mass):

- Covergirl: Exhibitionist Uncensored Mascara
- e.l.f. cosmetics: Wow Brow Gel
- L’Oréal Paris: Infallible Flash Cat Eye Waterproof Brush Tip Liquid Eyeliner
- Neutrogena: Precision Liquid Eyeliner
- Pacifica Beauty: Highest Lash Chronic Volume Mascara
- Physicians Formula: Eye Booster Waterproof Ultra Fine Liquid Eyeliner
- Revlon: So Fierce Vinyl Eyeliner

Makeup tools:

- beautybl­ender: BIG BOSS Powder Brush and Cooling Roller
- beautybl­ender: Shadeshifter Wave
- KKW Beauty: The Body Brush
- Shiseido Americas: Hanatsubaki Hake Polishing Face Brush
- simplehuman: sensor mirror hi-fi
- Sonia Kashuk: Essential Collection Complete Makeup Brush Set

Men’s grooming category

- 18.21 Man Made: Wash in Spiced Vanilla Wash
- Armani Men: Moisturizer Face and Eyes
- Dove: Men+Care­+Active+Fresh Body and Face Wash
- Goodfellow & Co: No.05 Kelp + Sea Mineral Face Lotion
- Lab Series Skincare for Men: Age Rescue Face Lotion
- Old Spice: Moisturize with Shea Butter Body Wash

Nail category

- 10+ Free Chemistry: Clean Nail Color
- butter London: Nail Scrubbers
- essie: air dry
- Kiss Products, Inc.: imPRESS Press-On Manicure
- Paintbox: Like Spice Nail Lacquer
- Sally Hansen: Good. Kind. Pure

Scent category

Woman’s scent (mass):

- Adidas: sport UNLSH
- Bath & Body Works: Gingham Eau De Parfum
- EO Products: Love & Flowers Jasmine Sambac Essential Oil Perfume
- Paris Hilton Fragrances: Electrify
- Wild Spirit Fragrances: Rosy Glow Atomizer

Woman’s scent (prestige):

- Aerin: Aegea Blossom Eau de Parfum
- Dior Beauty: JOY Eau de Parfum Intense
- Dolce & Gabban: The Only One
- Donna Karan: Cashmere Mist The Mist
- Michael Kors: Wonderlust Sublime Eau de Parfum
- Tiffany Fragrances: Tiffany & Love Eau de Parfum for Her

Unisex fragrance :

- Creed Strategic Imaging: Aventus Cologne
- diptyque: Eau de Minthé Eau de Parfum
- Gucci Fragrances: Mémoire d’une Odeur
- Maison Margiela Replica: Whispers in the Library
- Nars Cosmetics: Audacious Fragrance

Men’s scent

- Dior Beauty: Sauvage Parfum
- Dolce & Gabbana: K
- Dolce & Gabban: The Only One
- Ermenegildo Zegna: Zegna Essenze Italian Bergamot
- John Varvatos: JVxNJ Silver Edition
- Molton Brown: Re-charge Black Pepper Eau de Parfum
- Ralph Lauren Fragrances: Polo Blue Gold Blend

Skin care category

Lip treatment:

- Aquaphor: Lip Repair Stick
- ChapStick: Total Hydration Essential Oils
- eos: Super Soft Shea Lip Balm: Strawberry Peach
- Estée Lauder: Pure Color Envy Lip Repair Potion
- Fresh: Sugar Mint Rush Freshening Lip Treatment

Moisturizer mass (face):

- Aveeno: Clear Complexion Sheer Daily Moisturizer SPF 30
- Burt’s Bees: Renewal Firming Moisturizing Cream
- Honest Beauty: Hydrogel Cream
- Neutrogena: Bright Boost Gel Cream
- Olay: Retinol24 Night Moisturizer
- Pixi Beauty Inc.: On-the-Glow

Sun Product:

- Aveeno: Positively Mineral Sensitive Skin Face Milk Sunscreen SPF 40+
- Coola: Full Spectrum 360° Mineral Sun Silk Crème Organic Sunscreen SPF 30
- Coppertone: Glow
- Lancôme: UV Expert Aquagel Defense SPF 50
- Supergoop!: Poof Part Powder SPF 45

Cleanser and scrub:

- bareMinerals: Poreless Clay Cleanser
- Caudalie: Vinopure Pore Purifying Gel Cleanser
- Drunk Elephant: Slaai Makeup Melting Butter Cleanser
- Fresh: Sugar Strawberry Exfoliating Face Wash
- goop: Goopglow Microderm Instant Glow Exfoliator
- Olay: Scrubs Pore Perfecting Face Scrub With Vitamin C & Dragon Fruit

Moisturizer prestige (face):

- bareMinerals: Poreless Oil Free Face Moisturizer
- Clinique: Smart Clinical MD Multi-Dimensional Age Transformer Duo Resculpt + Revolumize
- Drunk Elephant: Lala Retro Whipped Cream with Ceramides
- La Mer: The Neck and Décolleté Concentrate
- Shiseido Americas: Benefiance Wrinkle Smoothing Eye Cream
- Supergoop!: Superscreen

Anti-aging (prestige):

- Dior Beauty: Capture Youth Intense Rescue Age-Delay Revitalizing Oil-Serum
- Drunk Elephant: A-Passioni Retinol Cream
- Estée Lauder: Advanced Night Repair Intense Reset Concentrate
- Glow Recipe: Pineapple-C Bright Serum
- La Mer: The Concentrate
- Philosophy: ultimate miracle worker fix facial serum roller uplift & firm

Anti-aging (mass):

- Burt’s Bees: Renewal Intensive Firming Serum
- L’Oréal Paris: Revitalift Derm Intensives 1-% Pure Glycolic Acid Serum
- Neutrogena: Bright Boost Illuminating Serum
- No7: Laboratories Firming Booster Serum
- Olay: Regenerist Retinol24 Night Serum
- Vichy Laboratoires: LiftActiv Peptide-C Anti-Aging Ampoules

Skin care tools:

- Clarisonic: Sonic Exfoliator
- Foreo: Luna 3
- La Roche-Posay: My Skin Track PoreScan
- NuFACE: Fix Line Smoothing Device
- Rodan + Fields: Pore Cleansing MD System
- Tweezerman: Clear Skin Microderm Tool

Eye treatment:

- Clinique: Moisture Surge Eye 96-Hour Hydro-Filler Concentrate
- First Aid Beauty: FAB Skin Lab Retinol Eye Cream with Triple Hyaluronic Acid
- Fresh: Black Tea Firming Eye Serum
- Glamglow: Brighteyes Illuminating Anti Fatigue Eye Treatment
- Glow Recipe: Avocado Melt Retinol Eye Sleeping Mask
- Shiseido Americas: Benefiance Wrinkle Soothing Eye Cream

Acne treatment:

- Differin: Differin Dark Spot Correcting Serum
- La Roche-Posay: Effaclar Adapalene Gel 0.1% Acne Treatment
- Murad: InvisiScar Resurfacing Treatment
- Rodan + Fields: Spotless Acne Clearing Treatment
- Rodan + Fields: Unblemish Dual Intensive Acne Treatment
- Sephora Collection: Glow Peel Pads
- TULA Probiotic Skincare

Face masks:

- First Aid Beauty: FAB Pharma Arnica Relief & Rescue Mask
- Fresh: Rose Deep Hydration Sleeping Mask
- Glamglow: Youthmud Glow Stimulating Treatment
- Glow Recipe: Avocado Melt Retinol Sleeping Mask
- Kiehl’s: Avocado Nourishing Hydrating Mask
- Summer Fridays: R+R Mask

Ingredients and formulation supplier

- Ashland Inc.: mineral-based sun stick SPF 50
- BASF Corporation: Rambuvital - Organic rambutan fruit seed extract protects scalp and hair
- Cargill Beauty: FiberDesign Sensation
- Croda Inc: Solaveil XTP-2
- Elementis Speciality: Bentone Luxe Natural Formulation Enabler
- Grant Industries Inc.: Gransense TC-8X

Sustainability excellence

- Aether Beauty
- Klorane
- Korres

Wellness category


- Aromatherapy Associates: Deep Relax Sleep Mist
- Bath & Body Works: Aromatherapy Stress Relief Eucalyptus & Spearmint Moisturizing Body Wash
- Cannafloria Essentials: Be Clear Inhalation Pouch
- Helias Oils: Energy Essential Oil Blend
- This Work Products Ltd: Morning Expert Wake Up Drops
- Ulta Beauty: Essential Oil Goodnight, Sleep Tight

Beauty Wellness Supplements:

- Briogeo Hair Care: B. Well Vegan Omega 3, 6, 9 + Biotin Supplements for Healthy Hair
- Hum Nutrition Inc.: Skin Heroes Pre + Probiotic
- Juice Beauty: Prebiotix Antioxidant Beauty Boost
- Klorane: KERATINcaps Hair and Nails Dietary Supplement
- Moon Juice: SuperHair
- Pacifica Beauty: #No Filter Beauty Gummies

Sexual Wellness Product:

- Coconu: Oil-Based Lubricangt
- Kopari Beauty: Love Melt
- Mustela: Nursing Comfort Balm
- Nécessaire: The Sex Gel
- Rosebud Woman: Honor Everyday Balm

Rising influencers

- Julia Havens @jujhavens
- Rahel Brhane @rahelbrhane_
- Kam @kameronlester
- Ohuprettythings @ohuprettythings
- Whitney Madueke @whitneymadueke
- Marylia Scott @maryliascott

The 2020 CEW Beauty Awards are sponsored by Firmenich, QVC, Arcade Beauty, Voyant Beauty, Beauty Inc, Financo, CVS Pharmacy, Satisfyer, YouCam Makeup, RPG, Sheencolor USA, Nielsen, Anisa Beauty, Rpr Marketing Communications, MaCher, Cosmoprof North America, NYSCC, P&G Beauty, Johnson & Johnson, Unilever, Consultancy Media, Suite K, PIMS, WWD, Preen.Me, NPD Group and Ernst & Young.