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Centdegrés Paris designs a new retail concept for Serge Lutens in Hong Kong

For the first Serge Lutens store in Hong Kong, centdegrés designed took inspiration from the intimate universe of the famous creator. In the same way as in Mr. Lutens’ private library mixing experiences and discoveries, the client is immersed in the heart of the brand’s collection of fragrances.

Thanks to a pronounced perspective, the world of Serge Lutens attracts the client from the outside, awakens his or her curiosity and invites him to penetrate into this overwhelming atmosphere with progressively intensive light. The road of discovery is expressed by playing with symmetry and transporting the client in a mystical universe with infinite depth. Just like an initiation ritual, Mr. Lutens offers visitors a path of discovery punctuated by rhythm: from uncovering his most accessible fragrances to his most prestigious limited edition creations. The initiation ends in an exclusive atmosphere, offering the client a privileged moment within the home of its creator, Serge Lutens,” explains the design agency.

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