After Carta Elega and Carta Solida, Metsä Board enriches its offer to the luxury industry by proposing a board with a superior smoothness, but yet the same high brightness. "This innovation enables us to address strong market demand for special effects, explains Christophe Baudry, Commercial Director Beautycare & Healthcare Metsä Board. It is the ideal solution."

Like all the other boards of the Finnish specialist, Carta Allura, in spite of its lightness, offer the same firmness; this range is made from fresh forest fibres grown in sustainably managed forests. Carta Allura is produced in Finland in the Tako production site in Tampere. To industrialize this new product, no specific investment was necessary apart from improving the existing tool.