French giant mass retailer Carrefour has unveiled its new private label range of beauty products, which will be launched worldwide this year.
Under the name Les Cosmétiques Design Paris the brand includes: toiletries, facial care, anti-aging products, haircare and make-up. With about 650 SKUs, 20 of them organic-certified, and prices ranging from 1 to 12 euros, the new private brand will replace Carrefour’s existing offerings.
The launch will begin in France with make-up in March, followed by skin and hair care products and toiletries in May.
Les Cosmétiques Design Paris will hit Carrefour stores in Italy, Spain and Belgium by the end of the year, before reaching Asia and South America in 2013 and 2014.
In addition, products should soon be available on a dedicated online shop.