With more than 600 products presented through 5 product lines, the new brand Les Cosmétiques Design Paris, sold exclusively in Carrefour stores, is currently being dispatched all over France and Europe and will soon be available in all of the retailer’s shops. Carrefour’s objective is to address every woman’s needs, through high quality products at accessible prices.
Illustrating this strategy, the Age Science skincare line, for which Carrefour sourced out of Boots and Lumson, respectively charged to develop high performance formulas and the packaging confirming their value.
All the packs commissioned were developed from the Slim collection: a collection of standard packaging that has been designed, developed and manufacturing by Lumson and entirely decorated in its manufacturing site in Italy.
For the three references. Renovator 30+, Intensive Restore, and Lisse Supreme, Carrefour chose the circular 50 ml glass jar with its specific cover in the shiny silver metalized version. All the jars have been lacquered with a metallic effect and luminous colours like orange, pink and purple.
As far as the serums are concerned, just like the Intensive Restore and the Serum Flash, Carrefour opted for the 30 ml glass bottles with the smart aa AA302 pumps metalized in shiny silver and completed with a clear overcap.