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Caroline Moulin

Japan and fragrance: what would happen if the two finally meet?

Japan and fragrance: what would happen if the two finally meet?

During my recent trip to Japan, I was pleasantly surprised to see the emergence of new and dedicated fragrance spaces in Tokyo. Here’s a...

In Shanghai, beauty got a bit of colour back for the Chinese New Year!

In Shanghai, beauty got a bit of colour back for the Chinese New Year!

The beauty market has definitely got its colour back in China, and this was particularly highlighted during the Chinese New Year....

New “Japonism”: a rising beauty trend

New “Japonism”: a rising beauty trend

In France, 2018 was marked by successive exhibitions and cultural events dedicated to Japan to celebrate 160 years of friendship between...

Asian beauty customization

Asian beauty customization

More than ever, Asia remains at the edge of behavioural trends and of resulting pack concepts. During my last trip in the region, I was...

Tokyo, April 2016: When beauty sees life through rose-coloured glasses…

Tokyo, April 2016: When beauty sees life through rose-coloured glasses…

The exact date they would come was announced throughout Japan by the “sakura forecast”. And they finally arrived with a rapturous...

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Caroline Moulin

Beauty design trends

After acquiring marketing experience with major Beauty brands of the Estée Lauder and LVMH groups, Caroline Moulin discovered design thanks to the Desgrippes/Gobé Group, where she was appointed International Beauty Director.

It was her four-year stay in Tokyo as a correspondent for International Cosmetic News that made her develop a new global vision on Beauty design, and launch her own watch organization, NaO Design Trends, when she came back to Europe.

Caroline investigates everything related to Beauty design: retail, branding, packaging… she helps you better understand the best design strategy for your own company, brand, or product concept.

As a “Beauty trotter”, she regularly travels the world. She has just come back from Asia with various specific examples from Seoul, Tokyo, and Hong Kong, to provide some news and illustrate the current trends in packaging, retail, or more generally, design.

Today, NaO Design Trends now offers additional services, including setting up collaborations with Chinese artists in partnership with the Beijing- and Paris-based Doors, Art & Culture agency.

Caroline is also teaching beauty and luxury marketing, running master classes at ISIPCA in Versailles, France.

For any information, contact:

email - cmoulin@nao-design.fr
website - www.nao-design.fr

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Future beauty, reimagined: Sensory innovation across every category

Future beauty, reimagined: Sensory innovation across every category

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Spiral Unfolds, Light in Motion: Jotim powers the fluid revolution of beauty

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Niche fragrances: Dubai will host a first edition of Notes in January 2027

Niche fragrances: Dubai will host a first edition of Notes in January 2027

China’s flagship niche perfume show, which takes place twice a year in Shanghai, will launch its first Dubai edition...

Creative shift and local inspiration are powering the rise of Asian fragrances

Creative shift and local inspiration are powering the rise of Asian fragrances

According to the 2026 Beauty and Wellness Report by Boots, K-perfume has been selected as one of the new categories to watch this year —...

Future beauty, reimagined: Sensory innovation across every category

Future beauty, reimagined: Sensory innovation across every category

As beauty consumers continue to redefine their expectations, innovation is no longer measured solely by performance. Today’s products...

Cosmetic Ingredients - April 2026

Cosmetic Ingredients - April 2026

The 2026 edition of in-cosmetics Global, which will be held in Paris from April 14 to 16, 2026, will once again be an opportunity for...

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