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Caroline Moulin

In Shanghai, beauty got a bit of colour back for the Chinese New Year!

In Shanghai, beauty got a bit of colour back for the Chinese New Year!

The beauty market has definitely got its colour back in China, and this was particularly highlighted during the Chinese New Year....

New “Japonism”: a rising beauty trend

New “Japonism”: a rising beauty trend

In France, 2018 was marked by successive exhibitions and cultural events dedicated to Japan to celebrate 160 years of friendship...

Asian beauty customization

Asian beauty customization

More than ever, Asia remains at the edge of behavioural trends and of resulting pack concepts. During my last trip in the region, I was...

Tokyo, April 2016: When beauty sees life through rose-coloured glasses…

Tokyo, April 2016: When beauty sees life through rose-coloured glasses…

The exact date they would come was announced throughout Japan by the “sakura forecast”. And they finally arrived with a rapturous...

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Caroline Moulin

Beauty design trends

After acquiring marketing experience with major Beauty brands of the Estée Lauder and LVMH groups, Caroline Moulin discovered design thanks to the Desgrippes/Gobé Group, where she was appointed International Beauty Director.

It was her four-year stay in Tokyo as a correspondent for International Cosmetic News that made her develop a new global vision on Beauty design, and launch her own watch organization, NaO Design Trends, when she came back to Europe.

Caroline investigates everything related to Beauty design: retail, branding, packaging… she helps you better understand the best design strategy for your own company, brand, or product concept.

As a “Beauty trotter”, she regularly travels the world. She has just come back from Asia with various specific examples from Seoul, Tokyo, and Hong Kong, to provide some news and illustrate the current trends in packaging, retail, or more generally, design.

Today, NaO Design Trends now offers additional services, including setting up collaborations with Chinese artists in partnership with the Beijing- and Paris-based Doors, Art & Culture agency.

For any information, contact:

email - cmoulin@nao-design.fr
website - www.nao-design.fr

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A strong and exclusive bond between luxury products and customers!

A strong and exclusive bond between luxury products and customers!

"We want to generate a positive impact", Jean-Paul Berthomé, Expanscience

"We want to generate a positive impact", Jean-Paul Berthomé, Expanscience

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MakeUp in Paris is back. What will it look like?

MakeUp in Paris is back. What will it look like?

After two long years of digital meetings, the B2B event dedicated to makeup and skincare is preparing to welcome...

Olfactory trends : Salted and gourmand scents

Olfactory trends : Salted and gourmand scents

With their iodized, humid, green or woody facets, salty notes have always added a touch of intrigue to compositions. Previously used to...

A strong and exclusive bond between luxury products and customers!

A strong and exclusive bond between luxury products and customers!

With ’Your Product, Your Story’ byWANDS, the Paris-based agency proposes to create a strong, exclusive and innovative bond between luxury...

Beauty Packaging Innovation - February 2021

Beauty Packaging Innovation - February 2021

Whether made of concrete, ceramic, glass, aluminium, and plastic (but recycled, plant-based and / or compostable), beauty packaging is...

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