Caroline Moulin
Japan and fragrance: what would happen if the two finally meet?
During my recent trip to Japan, I was pleasantly surprised to see the emergence of new and dedicated fragrance spaces in Tokyo. Here’s a...
In Shanghai, beauty got a bit of colour back for the Chinese New Year!
The beauty market has definitely got its colour back in China, and this was particularly highlighted during the Chinese New Year....
New “Japonism”: a rising beauty trend
In France, 2018 was marked by successive exhibitions and cultural events dedicated to Japan to celebrate 160 years of friendship between...
Asian beauty customization
More than ever, Asia remains at the edge of behavioural trends and of resulting pack concepts. During my last trip in the region, I was...
Tokyo, April 2016: When beauty sees life through rose-coloured glasses…
The exact date they would come was announced throughout Japan by the “sakura forecast”. And they finally arrived with a rapturous...






















