On the 13th of December 2016, Carestia director Marie-Hélène Marcelli was awarded with Nice-Matin’s Club de l’Eco Prize in the “Made in Côte d’Azur” category. Each year, this trophy rewards the work of business leaders on the French Riviera for their dynamism and their ability to promote the region through their work.
Made in Côte d’Azur
Carestia stood out for its strong identity, its quest to grow beyond regional boundaries, its strong ethical approach and its dynamism. All of these factors served to attract the attention of the business desk at Nice-Matin throughout the year.
“Made up of regional business players, the jury highlighted this impressive, made in France, local resource that American companies seek out for their biggest projects,” explains Christell Lefebvre, manager of Nice-Matin’s Club de l’Eco business network.
Carestia Arcade Beauty, a story of scent strips
A lot has changed since the seventies, when Carestia, a historic printer from Grasse, invented the Blotter. The biggest brands went crazy for this new marketing approach that allows the consumer to test a fragrance and take away the Blotter as a souvenir.
Carestia, now part of Arcade Beauty, inaugurated its new production facility in the Grasse region last year. The company designs, manufactures and delivers 500 million products per year to the biggest names in the cosmetics world: scent strips, sample packs, scented objects, promotional items and gifts. With its fully integrated model, Carestia works end to end, from the product testing stage through to printing and finishing.