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Cardboard packaging: Alliora implements repositioning

Since its acquisition by GPack in November 2017, a specialist in cardboard packaging, Alliora has been reviewing its offer and positioning to better cater to its customers in the cosmetics, fragrance, wines and spirits industries. Thanks to internal restructuring and significant ongoing investment in its manufacturing facility, Alliora is set to become central to the group’s expertise.

Restructuration agreement

On April 9, Alliora reached a successful majority agreement with employee representatives allowing it to go forward with restructuring to adjust the company’s scope. “This new organization contributes to ensuring the company’s future both on economic and social levels,” explains the group’s management.

A necessary optimization

In line with its objectives, GPack began a series of investments at the beginning of the year with the aim of giving Alliora the means to implement its new positioning thanks to the reorganization of its teams and their functions, the installation of new machines, the optimization of production flows and the consolidation of its areas of expertise.

As such, four new-generation Emmeci machines set to be installed soon will allow the Alliora factory to make considerable gains when it comes to efficiency and speed.

Thanks to these developments, Alliora is entering a new era and consolidating its offer in line with customer demand,” the company concludes.

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