Iggesund Paperboard has established an inventory position and sheeting capabilities in Pomona, California, with the objective of making Invercote - a bleached high quality board designed to pack consumer goods requiring high graphic performances - readily available for quick turn market demand and better serve the commercial print and packaging cluster in California and beyond.
“We’ve been in the US for more than thirty years but our distribution footprint has been concentrated on the east coast,” explains Rickard Österlindh, President Iggesund Americas. “Now is the time to increase our presence on the West Coast, where we know there is a density of brand owners who will appreciate the quality level we offer with Invercote.”
Iggesund will focus its sales and marketing efforts on premium packaging and graphical print applications, building on the foundation of offset and digital print business recently established through a network of merchant distributors.
“Invercote is a niche product in the US. Unlike domestically produced paper and paperboard grades, Invercote’s is manufactured using a multi-layer construction, which means that it will not crack on the fold; neither with nor against the grain. This is an incredibly powerful selling point, which is further strengthened by a second-to-none environmental sustainability platform,” comments Neal Haussel, Sales Director & Marketing Manager US.
Strengthened services outside Europe
Enhanced distribution from coast to coast in the US is just one step in Iggesund’s overarching effort to strengthen its service platform outside Europe.
In step with that effort, the company has launched Care by Iggesund, a broader service concept featuring the fast, easy ordering of samples and inspirational materials, the access to product safety information and certificates, as well as information of the origin of raw materials or the preservation of the environment, and access to the analytical services of Iggesund’ s accredited Laboratory for Sensory and Chemical Analyses.
Iggesund’s service offering encompasses everything associated with Invercote – from technical support in local markets to the paperboard expertise the company offers in the form of a wide range of reference materials.
“We don’t just want customers to buy our paperboard,” Rickard Österlindh concludes. “We want them to get the most out of the products we produce by making a resource base of knowledge available to them. All our documentation, together with an experienced team of local market technicians exists to ensure that.”